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Patek Philippe Nautilus 5740/1G-001 Unworn 40mm Automatic
Promoted
Patek Philippe Nautilus
5740/1G Perpetual Calendar 18K White Gold Blue Dial
Php15,144,793
Free shipping
Audemars Piguet Royal Oak 16202OR.OO.1240OR.01 Unworn Rose gold 39mm Automatic
Promoted
Audemars Piguet Royal Oak
16202OR 50th Anniversary 18K Rose Gold Grey Index Dial
Php10,603,052
Free shipping
Girard Perregaux Laureato 81015-52-002-52A Unworn Rose gold 42mm Automatic
Promoted
Girard Perregaux Laureato
81015-52-002-52A 18K Rose Gold Skeleton
Php6,666,876
Free shipping
Omega Constellation Double Eagle 121.17.35.50.05.001 Very good Steel 35mm Automatic
Promoted
Omega Constellation Double Eagle
Chronograph New Strap Top Condition Full Set Serviced
Php511,720
+ Php9,030 for shipping
Audemars Piguet Royal Oak Selfwinding 15510ST.OO.1320ST.03 New Steel Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
50TH ANNIVERSARY White Dial Ref. 15510ST.OO.1320ST.03
Php3,022,115
+ Php5,656 for shipping
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic
Promoted
Tudor Black Bay Fifty-Eight
New Unworn October 2022 Full Stickers 39mm 79030N
Php228,769
Free shipping
Swatch Moonswatch SO33R100 Unworn Ceramic 42mm Quartz The Philippines, General Trias
Swatch Moonswatch
Mission to Mars
Php25,000
Excl. shipping
Private Seller
Rolex Oyster Perpetual Lady Date 79160 Very good Steel 26mm Automatic
Promoted
Rolex Oyster Perpetual Lady Date
Ladies Stainless Quickset 26MM White Index Smooth Bezel Jubilee Bracelet Serviced Polished
Php256,794
+ Php10,569 for shipping
Rolex Milgauss 116400 Very good Steel 40mm Automatic
Promoted
Rolex Milgauss
Ref. 116400 customized by Black Venom Full Set one of five pieces Year 2021.
Php872,934
+ Php13,786 for shipping
Omega Seamaster DeVille 165.002 Very good Steel 34mm Automatic The Philippines, Cainta
Omega Seamaster DeVille
165.002
Php66,669
Excl. shipping
Private Seller
Tudor Prince Oysterdate 91520 Good Steel 34mm Quartz The Philippines, BATANGAS CITY
Tudor Prince Oysterdate
Quartz
Php120,405
Excl. shipping
Private Seller
Rolex Submariner (No Date) 5513 Very good 40mm Automatic The Philippines, Paranaque
Rolex Submariner (No Date)
5513
Php1,028,319
Excl. shipping
Private Seller
Rolex Datejust 31 278273 Very good Gold/Steel 31mm Automatic The Philippines, Mabalacat
Rolex Datejust 31
278273
Php980,000
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php410,000
Excl. shipping
Private Seller
Ulysse Nardin Classico 8152-111-2/5GF Very good Rose gold 40mm Automatic The Philippines, Quezon City
Ulysse Nardin Classico
8152-111-2/5GF
Php390,000
Excl. shipping
Private Seller
Rolex Datejust 31 178384 Unworn Steel 31mm Automatic The Philippines, Taguig City
Rolex Datejust 31
178384
Php662,513
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php360,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Dual Time 26124ST.OO.D018CR.01 Very good Steel 39mm Automatic The Philippines, Makati
Audemars Piguet Royal Oak Dual Time
26124ST.OO.D018CR.01
Php3,396,770
Excl. shipping
Private Seller
Rolex Daytona 116520 Very good Steel 40mm Automatic The Philippines, Muntinlupa city 1771
Rolex Daytona
116520
Php1,690,000
Excl. shipping
Private Seller
Ball Fireman Storm Chaser CM2192C-P3-BK Very good Steel 43mm Automatic The Philippines, Cagayan de Oro City
Ball Fireman Storm Chaser
CM2192C-P3-BK
Php80,982
Excl. shipping
Private Seller
Rolex Lady-Datejust Pearlmaster 80315 Unworn Rose gold 29mm Automatic The Philippines, Taguig City
Rolex Lady-Datejust Pearlmaster
80315
Php1,443,012
Excl. shipping
Private Seller
Tudor Prince Date 74000N Fair Steel 34mm Automatic The Philippines, Iloilo
Tudor Prince Date
Philippines Airlines
Php155,000
Excl. shipping
Private Seller
TAG Heuer Carrera Calibre HEUER 01 CAR2A1Z.FT6044 Very good Steel 45mm Automatic The Philippines, Muntinlupa
TAG Heuer Carrera Calibre HEUER 01
CAR2A1Z.FT6044
Php220,000
Excl. shipping
Private Seller
Omega Seamaster 300 234.92.41.21.10.001 New Bronze 41mm Automatic
Promoted
Omega Seamaster 300
Co-Axial Master New Unworn March 2022 41MM
Php583,963
Free shipping
Rolex Lady-Datejust 69173 Very good Gold/Steel 26mm Automatic
Promoted
Rolex Lady-Datejust
Ladies 18K Two Tone 26MM White Roman Fluted Bezel Jubilee Bracelet Serviced Polished
Php271,362
+ Php10,569 for shipping
Patek Philippe Perpetual Calendar 5059J-001 Very good Yellow gold 36mm Automatic
Promoted
Patek Philippe Perpetual Calendar
5059 Perpetual Calendar Mondphase 18K Gold Moon B+P Cal. 315 B+P
Php2,347,831
+ Php5,960 for shipping
Rolex Day-Date 40 228206 Unworn Platinum 40mm Automatic
Promoted
Rolex Day-Date 40
228206 Ice Blue Dial Arabic Numerals Platinum
Php7,541,004
+ Php9,998 for shipping
Rolex Datejust 31 178271 Very good Gold/Steel 31mm Automatic The Philippines, Taguig City
Rolex Datejust 31
178271
Php586,854
Excl. shipping
Private Seller
Rolex Datejust 31 278271 Steel 31mm Automatic
Promoted
Rolex Datejust 31
Lady-Datejust 278271 Jubilee Steel amp; 18K Rose Gold MOP Diamond Dial
Php1,199,648
Free shipping
Eterna Kontiki 1910.78.50.1428 New Bronze 44mm Automatic
Promoted
Eterna Kontiki
Adventure
Php103,337
+ Php5,755 for shipping

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H.Moser & Cie. Endeavour 1804-0212 Very good White gold 42mm Automatic
Promoted
H.Moser & Cie. Endeavour
amp; Cie. Endeavour Tourbillon 1804-0212
Php3,424,873
Free shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
Php95,842
Free shipping
Tudor Pelagos 25407N-0001 New Titanium 39mm Automatic
Promoted
Tudor Pelagos
New Unworn October 2022 Titanium Black Dial 25407N
Php300,410
Free shipping
Rolex Datejust 36 16030 Very good Steel 36mm Automatic
Promoted
Rolex Datejust 36
Mens Stainless Steel 36MM Silver Index Diamond amp; Emerald Datejust Serviced amp; Polished
Php385,620
+ Php10,569 for shipping
Patek Philippe Gondolo 5098R Very good Rose gold 32mm Manual winding
Promoted
Patek Philippe Gondolo
18K rosé gold 32 x 42mm Honey Brown Dial Cal 25-21 Tonneau B+P
Php1,565,201
+ Php5,960 for shipping
Rolex Daytona 116595RBOW Very good Rose gold 40mm Automatic
Promoted
Rolex Daytona
Rainbow #34;Full Set"
Php28,044,877
+ Php10,518 for shipping
Maurice Lacroix AIKON AI1008-SS002-131-1 New Steel 42mm Quartz
Promoted
Maurice Lacroix AIKON
Herren Uhr Aikon AI1008-SS002-131-1 Neu Ovp
Php44,490
+ Php3,612 for shipping
Rolex Day-Date 36 128349RBR Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128349RBR 18K Yellow Gold Green Ombré Diamond Dial
Php4,570,306
Free shipping
Vulcain Anniversary Heart 180128.258LF Very good Steel 42mm Manual winding
Promoted
Vulcain Anniversary Heart
180128.258LF
Php222,749
Free shipping
H.Moser & Cie. 8200-1201 Very good Steel 42mm Automatic
Promoted
H.Moser & Cie.
amp; Cie. Heritage Centre Seconds 8200-1201
Php739,818
Free shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
Php55,567
Free shipping
Rolex Daytona 116518 Very good Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116518 MOP Dial 18K Yellow Gold Mens Watch
Php1,885,194
+ Php5,713 for shipping
Patek Philippe Nautilus 3800 Very good Yellow gold 37mm Automatic
Promoted
Patek Philippe Nautilus
37mm yellow gold blue dial with box/archive papers from 1989
Php4,635,581
+ Php15,051 for shipping
Omega Speedmaster 310.32.42.50.02.001 Unworn Steel 42mm Manual winding
Promoted
Omega Speedmaster
#39;Silver Snoopy Award' 50th Anniversary - New
Php1,444,856
+ Php6,923 for shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
5711/1A-014
Php22,368,585
+ Php10,518 for shipping
Maurice Lacroix AIKON AI1008-PVB21-330-1 New Steel 42mm Quartz
Promoted
Maurice Lacroix AIKON
Herren Uhr Aikon AI1008-PVB21-330 Neu Ovp
Php42,081
+ Php3,612 for shipping
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic
Promoted
Rolex Sea-Dweller Deepsea
116660 Oyster Steel Deepsea Blue Dial
Php971,133
Free shipping
Omega 2505 Very good Steel 38mm Manual winding
Promoted
Omega
Sector Dial / Oversize Jumbo 38mm Vintage 1947 / cal. 265 (30T2) / Ref 2505-5
Php108,364
Free shipping
H.Moser & Cie. 3200-0903 Very good Rose gold 42mm Automatic
Promoted
H.Moser & Cie.
amp; Cie. Pioneer Centre Seconds 3200-0903
Php968,334
Free shipping
IWC Yacht Club 3211 Very good Steel 38mm Quartz
Promoted
IWC Yacht Club
Jumbo Yacht Club II Gerald Genta-Designed
Php318,337
+ Php6,122 for shipping
Rolex GMT-Master II 126715CHNR Very good Rose gold 40mm Automatic
Promoted
Rolex GMT-Master II
Oyster Perpetual Date GMT-Master II 126715CHNR Mens Watch Box Papers
Php2,970,642
+ Php5,427 for shipping
Jaeger-LeCoultre Reverso (submodel) Q3912420 Unworn Rose gold 49.7mm Manual winding
Promoted
Jaeger-LeCoultre Reverso
Tribute Calendar rose gold box/papers
Php1,366,593
+ Php15,051 for shipping
Patek Philippe Aquanaut 5168G Unworn White gold Automatic
Promoted
Patek Philippe Aquanaut
20th Anniversary Aquanaut Blue
Php6,562,056
+ Php6,923 for shipping
Patek Philippe Nautilus 5712/1A-001 Very good Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
5712/1A #34; Tiffany amp; Co"
Php14,020,685
+ Php10,518 for shipping
Rado eSenza R53739175 New Steel Quartz
Promoted
Rado eSenza
Damen Uhr Esenza R53739175 NEU OVP
Php39,071
+ Php3,612 for shipping
Rolex Explorer II 216570 Unworn Steel 42mm Automatic
Promoted
Rolex Explorer II
216570 Oyster Steel Black Index Dial
Php776,895
Free shipping
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
Promoted
Breguet Classique Complications
Grandes Complications Tourbillon 5 days power reserve w. indicator guilloched gold dial
Php4,529,869
Free shipping
H.Moser & Cie. Endeavour 1341-0204 Very good White gold 40mm Manual winding
Promoted
H.Moser & Cie. Endeavour
amp; Cie. Endeavour Perpetual Calendar 1341-0204
Php1,596,751
Free shipping
Omega 396.1222 Good Yellow gold 32mm Quartz
Promoted
Omega
Seamaster Polaris Day-Date Gold Titanium Diamonds
Php336,702
+ Php6,122 for shipping
Patek Philippe Nautilus 4700 Very good Yellow gold 27mm Quartz
Promoted
Patek Philippe Nautilus
4700 18K Yellow Gold Ladies Watch
Php914,004
+ Php5,713 for shipping
Audemars Piguet Royal Oak Day-Date 25594BA Good Yellow gold 36 without crownmm Automatic
Promoted
Audemars Piguet Royal Oak Day-Date
Moonphase yellow gold rare Porcelain dial with box/papers
Php3,792,748
+ Php15,051 for shipping
Patek Philippe Aquanaut 5164R-001 New Rose gold 40.8mm Automatic
Promoted
Patek Philippe Aquanaut
New 2022 Travel time
Php7,766,103
+ Php6,923 for shipping
Rolex Daytona 116515ln Very good Rose gold 40mm Automatic
Promoted
Rolex Daytona
#34;Chocolate Dial"
Php3,470,987
+ Php10,518 for shipping

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.