Over 360 employees facilitating the ideal shopping experience

Our Most Popular Models


View

Sort by

Franck Muller Vanguard V 45 S6 SQT NR BR Very good Titanium 45mmmm Automatic
TOP
Franck Muller Vanguard Seven Days SQT Skeleton Titanium(Black)
Php 1,046,873
Professional dealer
14
AE
Audemars Piguet Royal Oak Perpetual Calendar 26584OR.OO.1220OR.01 Unworn Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Rose Gold Latin America Edition...
Php 10,837,579
Free shipping
Professional dealer
361
US
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02
Php 2,453,970
Free shipping
Professional dealer
505
US
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Blue Dial Chronograph 26331ST.OO.122...
Php 3,102,084
Free shipping
Professional dealer
505
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Grandes Complications Tourbillon, 5-days power-reserve...
Php 3,929,201
Professional dealer
58
CH
Rolex Oyster Precision 6694 Very good Steel 34mm Manual winding The Philippines, Antipolo
Rolex Oyster Precision
Php 80,000
Private Seller
PH
Girard Perregaux 99290-52-951-BA6A Unworn
TOP
Girard Perregaux Planetarium Tr-Axial Tourbillon
Price on request
Professional dealer
55
US
Girard Perregaux Laureato 80189D52A132-CB6A New Rose gold 34mm Quartz
TOP
Girard Perregaux Laureato rose gold new full set
Php 595,023
Professional dealer
129
CH
Breitling Chronomat K13050.1 Very good Yellow gold 39mm Automatic
Breitling Chronomat GT 18K Gold Chronograph MOP Automatik...
Php 401,640

Sold by Chrono24

DE
Vacheron Constantin 6394 Very good Yellow gold 36mm Automatic
TOP
Vacheron Constantin Stunning 36mm Vintage 60´s 18kt Yellow...
Php 416,218
Professional dealer
801
ES
Rolex Datejust 116233 Very good Gold/Steel 36mm Automatic
TOP
Rolex Datejust 36 Reference #: 116233
Php 568,303
Professional dealer
80
US
Patek Philippe Nautilus 7118/1200A-011 Unworn Steel 35.2mm Automatic
TOP
Patek Philippe Nautilus Ladies 7118/1200A-011
Php 3,772,444
Professional dealer
662
DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
Php 328,269
Professional dealer
850
US
Breguet Reine de Naples 9807ST/5W/J50 New Steel 32.7mm Automatic
TOP
Breguet Reine de Naples, new, white mother-of-pearl dial,...
Php 648,356
Professional dealer
58
CH
Rolex Submariner Date 116610LN Very good Steel 40mm Automatic The Philippines, Cebu City
Rolex Submariner Date
Php 628,124
Private Seller
PH
Omega Seamaster DeVille 165.002 Very good Steel 34mm Automatic The Philippines, Cainta
Omega Seamaster Deville
Php 58,176
Private Seller
PH
TAG Heuer Aquaracer WAF2111 Good Steel 38mm Automatic The Philippines, SANTA ROSA CITY
TAG Heuer Aquaracer
Php 45,000
Private Seller
PH
Girard Perregaux WW.TC 49800 New Rose gold 43mm Automatic
TOP
Girard Perregaux Ww.tc world time chronograph
Php 654,525
Professional dealer
129
CH
Vacheron Constantin Overseas Chronograph 49140 Very good Steel 40mm Automatic
Vacheron Constantin Overseas Chronograph Automatik Stahl...
Php 830,652

Sold by Chrono24

DE
Vacheron Constantin Overseas Chronograph 49150 Very good Steel 42mm Automatic The Philippines, makati
Vacheron Constantin Overseas Chronograph
Php 1,750,000
Private Seller
PH
Rolex Datejust 126300 Good Steel 41mm Automatic The Philippines, Makati City
Rolex Datejust
Php 451,763
Private Seller
PH
Jaeger-LeCoultre Master Memovox 141848J Very good Steel 40mm Automatic The Philippines, 1115
Jaeger-LeCoultre Master Memovox
Php 750,000
Private Seller
PH
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
TOP
Breguet Tradition, new, yellow gold
Php 1,060,700
Professional dealer
58
CH
Tudor Prince Oysterdate 74000 Good Steel 34mm Automatic The Philippines, Taguig City
Tudor Prince Oysterdate
Php 93,000
Private Seller
PH
Rolex Sky-Dweller 326135 Unworn Rose gold 42mm Automatic The Philippines, Metro Manila
Rolex Sky-Dweller
Php 1,828,588
Private Seller
PH
Audemars Piguet Jules Audemars 25859ST Very good Steel 39mm Automatic
TOP
Audemars Piguet 1997 Automatic 39mm Chronograph Jules Audemars...
Php 654,228
Professional dealer
801
ES
IWC Pilot Chronograph IW3741 Very good Steel 36mm Quartz The Philippines, 6014
IWC Pilot Chronograph
Php 120,000
Private Seller
PH
Rolex Datejust Turn-O-Graph 16253 Very good Steel 36mm Automatic The Philippines, Manila City
Rolex Datejust Turn-O-Graph
Php 260,000
Private Seller
PH
Breitling Colt Automatic A1738811/BD44/173A Very good Steel 44mm Automatic The Philippines, Quezon City
Breitling Colt Automatic
Php 119,743
Private Seller
PH
Omega De Ville Hour Vision 431-30-41-21-01-001/ Very good 41mm Automatic The Philippines, sta. rosa laguna
Omega de-ville-hour-vision-co-axial-41mm
Php 179,728
Private Seller
PH
Baume & Mercier Clifton M0A10053 Good Steel 41mm Automatic The Philippines, Quezon City
Baume & Mercier Clifton
Php 72,284
Private Seller
PH
TAG Heuer Carrera Calibre HEUER 01 CAR2A1Z.FT6044 Very good Steel 45mm Automatic The Philippines, Muntinlupa
TAG Heuer Carrera Calibre HEUER 01
Php 220,000
Private Seller
PH
IWC Big Pilot IW500912 Good Steel 46mm Automatic The Philippines, Metro Manila
IWC Big Pilot
Php 463,615
Private Seller
PH
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chronograph, new, rose gold, hand-guilloched...
Php 1,333,877
Professional dealer
58
CH
Blancpain Villeret 6595 Very good Yellow gold 33.5mm Automatic
Blancpain Villeret Quantieme Kalender Mondphase 18K Gold...
Php 284,421

Sold by Chrono24

DE
Zenith El Primero 01-0200-415 Very good Steel Automatic
TOP
Zenith El Primero Tv with full revision 2021 zenith
Php 327,263
Professional dealer
129
CH
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Stahl Herrenuh...
Php 165,416

Sold by Chrono24

DE
Tudor Black Bay 79230G Very good Steel 41mm Automatic
Tudor Heritage Black Bay Harrods Automatik Edelstahl Herrenuhr...
Php 309,412

Sold by Chrono24

DE
Omega Seamaster Diver 300 M 2531.80.00 Very good Steel 41mm Automatic
Omega Seamaster Diver 300M Automatik Edelstahl Herrenuhr Ref....
Php 134,475

Sold by Chrono24

DE
Jaeger-LeCoultre Reverso Classique 250.8.86 Very good Steel 33mm Manual winding
Jaeger-LeCoultre Reverso Handaufzug Edelstahl Herrenuhr Ref....
Php 209,448

Sold by Chrono24

DE
Vacheron Constantin Patrimony 81180 Very good White gold 40mm Manual winding
Vacheron Constantin Patrimony 18K Weissgold Handaufzug...
Php 526,595

Sold by Chrono24

DE
Breitling Navitimer 01 (46 MM) MB012822.BE51.252S.M20DSA.2 Very good Steel 46mm Automatic The Philippines, Quezon City
TOP
Breitling Navitimer 01 (46 MM)
Php 295,000
Private Seller
PH
Breguet Classique 8788BR/29/986 DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, new, moon phase, power-reserve indicator, ...
Php 1,028,146
Professional dealer
58
CH
Omega Speedmaster Professional Moonwatch 311.30.40.30.01.001 Very good Steel 49.7mm Manual winding
Omega Speedmaster Moonwatch "Ed White" Chronograph Ref....
Php 983,573

Sold by Chrono24

DE
Rolex Milgauss 116400GV Very good Steel 40mm Automatic
Rolex Milgauss Automatik Edelstahl Herrenuhr Oyster Ref....
Php 517,670

Sold by Chrono24

DE
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Automatik Stahl Herrenuhr Oyster Perpetual...
Php 671,186

Sold by Chrono24

DE
Rolex Sea-Dweller Deepsea 116660 Very good Steel 43mm Automatic
Rolex Sea Dweller Deepsea Automatik Edelstahl Herrenuhr Ref...
Php 775,315

Sold by Chrono24

DE
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic
Rolex GMT Master II Automatik Edelstahl Herrenuhr Oyster...
Php 665,235

Sold by Chrono24

DE
Omega Speedmaster Professional Moonwatch 3569.31.00 Very good Steel 41.5mm Manual winding
Omega Speedmaster Moonwatch Apollo 11 Panda Face Chronograph...
Php 573,007

Sold by Chrono24

DE
Rolex Explorer II 216570 Very good Steel 42mm Automatic
Rolex Explorer II Automatik Stahl Herrenuhr Oyster Perpetual...
Php 689,631

Sold by Chrono24

DE
Universal Genève Compax 224100 Very good Steel 34mm Manual winding The Philippines, Quezon City
TOP
Universal Genève Uni-Compax
Php 134,598
Private Seller
PH
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples, new, blue mother-of-pearl dial, blue...
Php 678,197
Professional dealer
58
CH
Rolex Sea-Dweller Deepsea 126660 Very good Steel 44mm Automatic
Rolex Sea Dweller Deepsea Automatik Stahl Herrenuhr Ref....
Php 793,760

Sold by Chrono24

DE
Zenith El Primero Original 1969 03.2150.400/69.M2150 Very good Steel 38mm Automatic
Zenith El Primero Original 1969 Automatik Stahl Ref. 03.2150.4...
Php 431,987

Sold by Chrono24

DE
Rolex GMT-Master II 126710BLRO Very good Steel 40mm Automatic
Rolex GMT-Master II Pepsi Automatik Herrenuhr Oyster Perpetual...
Php 1,094,247

Sold by Chrono24

DE
Rolex Yacht-Master 40 16623 Very good Gold/Steel 40mm Automatic
Rolex Yacht-Master 40 Stahl / Gold Automatik Oyster Perpetual...
Php 573,007

Sold by Chrono24

DE
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic
Rolex Sea-Dweller Automatik Stahl Herrenuhr Oyster Perpetual...
Php 524,215

Sold by Chrono24

DE
Omega Seamaster Planet Ocean 2200.50.00 Very good Steel 45mm Automatic
Omega Seamaster Planet Ocean Co-Axial Automatik Stahl Herrenuh...
Php 202,903

Sold by Chrono24

DE
Omega Seamaster Diver 300 M 2561.80.00 Very good Steel 36mm Quartz
Omega Seamaster 300M Mid Size Edelstahl Herrenuhr Saphirglas...
Php 115,434

Sold by Chrono24

DE
Rolex GMT-Master II 116713LN Very good Gold/Steel 40mm Automatic
Rolex GMT Master II Stahl / Gold Automatik Herrenuhr Oyster...
Php 836,602

Sold by Chrono24

DE
Breguet Classique 5287BR/92/9ZU New Rose gold 43mm Manual winding
TOP
Breguet Classique Chronograph, double seconds totalizer,...
Php 1,600,544
Professional dealer
58
CH
Rolex Submariner Date 16610 Very good Steel 40mm Automatic
Rolex Submariner Kermit Automatik Herrenuhr Oyster Perpetual...
Php 903,840

Sold by Chrono24

DE
Rolex Oyster Precision 6694 Very good Steel 34mm Manual winding
Rolex Oysterdate Precision Handaufzug Edelstahl Herrenuhr Ref....
Php 202,903

Sold by Chrono24

DE
Jaeger-LeCoultre Master Geographic 142.8.92 Very good Steel 38mm Automatic
Jaeger-LeCoultre Master Control Geographic Automatik Stahl...
Php 383,195

Sold by Chrono24

DE

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.