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Audemars Piguet Royal Oak Chronograph
TOP
Audemars Piguet Royal Oak Chronograph
Php 931,489
Seller
ВИПЛОМБАРД- VIPLOMBARD.RU
RU
Omega Globemaster
TOP
Omega Globemaster
Php 664,969
Seller
Haute Horologe
AE
Jaeger-LeCoultre Gyrotourbillon 2 Platinum seems unworn full set
TOP
Jaeger-LeCoultre Gyrotourbillon 2 Platinum seems unworn full set
Php 9,908,837
Free shipping
Seller
M J GILLAN LTD
10
UK
Zenith Elite
TOP
Zenith Elite
Php 412,159
Seller
STENSTRUP Watches & Jewellery
11
DK
Blancpain Villeret Doppelchronograph / Rattrapante / Split Second
TOP
Blancpain Villeret Doppelchronograph / Rattrapante / Split Second
Php 455,891
Seller
Plus Ultra AG
 
CH
Alpina Alpiner
Alpina Alpiner
Php 70,487
Seller
Private Seller
PH
Chopard Impériale Chronograph 18K Weißgold 3,24 CT Brillanten...
TOP
Chopard Impériale Chronograph 18K Weißgold 3,24 CT Brillanten...
Php 880,914
Seller
Uhrenkapital
357
DE
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
Php 223,585
Seller
WatchesofMayfair.com
484
UK
Parmigiani Fleurier Tonda Quator
TOP
Parmigiani Fleurier Tonda Quator
Php 888,569
Seller
Fernando Monge SA
136
ES
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Php 3,989,814
Seller
Private Seller
PH
Rolex Milgauss
TOP
Rolex Milgauss
Php 415,112
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
163
PL
Tudor Prince Date
Tudor Prince Date
Php 148,953
Seller
Private Seller
PH
Tissot T-Wave Mother of Pearl Dial Ladies Watch
Tissot T-Wave Mother of Pearl Dial Ladies Watch
Php 12,000
Seller
Private Seller
PH
Audemars Piguet Royal Oak "Safari" Offshore Chronograph
Audemars Piguet Royal Oak "Safari" Offshore Chronograph
Php 1,081,984
Seller
Private Seller
PH
Omega Seamaster
TOP
Omega Seamaster
Php 61,679
Seller
Plus Ultra AG
 
CH
Richard Mille RM 028 AJ TI Diver Full Set  2016
TOP
Richard Mille RM 028 AJ TI Diver Full Set 2016
Php 3,772,395
Seller
Luxus Ritter
92
DE
Breitling Montbrillant Datora Item description  "Item is...
Breitling Montbrillant Datora Item description "Item is...
Php 196,831
Seller
Private Seller
PH
TAG Heuer Carrera Calibre HEUER 01
TAG Heuer Carrera Calibre HEUER 01
Php 220,000
Seller
Private Seller
PH
Tissot T-TREND CERAMIC LADIES WATCH
Tissot T-TREND CERAMIC LADIES WATCH
Php 15,000
Seller
Private Seller
PH
Chopard Happy Sport Snowflake White gold and steel
TOP
Chopard Happy Sport Snowflake White gold and steel
Php 394,920
Seller
Fernando Monge SA
136
ES
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
Php 619,720
Seller
WatchesofMayfair.com
484
UK
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
Php 478,016
Seller
The Watch Collector Ltd.
91
UK
Patek Philippe Calatrava
TOP
Patek Philippe Calatrava
Php 1,110,229
Seller
Bijouterie-Horlogerie Langel
58
CH
Patek Philippe Gondolo, Full Set
TOP
Patek Philippe Gondolo, Full Set
Php 576,568
Seller
Plus Ultra AG
 
CH
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
Php 12,607,760
Free shipping
Seller
Express Watches
7
US
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
Php 765,537
Seller
ZEGG & CERLATI
55
MC
Chopard Happy Sport 36mm Quartz
TOP
Chopard Happy Sport 36mm Quartz
Php 469,300
Seller
Ronald Grob, Exklusive Zeitmesser
158
CH
Omega Seamaster 1948 London 2012 Olympic Games Limited Edition
TOP
Omega Seamaster 1948 London 2012 Olympic Games Limited Edition
Php 179,233
Free shipping
Seller
Pawndeluxe
212
NL
Chronoswiss Répétition à quarts
TOP
Chronoswiss Répétition à quarts
Php 1,333,614
Seller
Fernando Monge SA
136
ES
Oris Aquis Small Second
TOP
Oris Aquis Small Second
Php 82,933
Seller
First Advanced Watches
49
ES
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
TOP
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
Php 4,192,225
Seller
MMC RIVIERA
6
MC
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
Php 1,957,650
Seller
Taleda
409
CH
Omega Constellation
TOP
Omega Constellation
Php 388,848
Seller
Plus Ultra AG
 
CH
Tudor OYSTER PRINCE DAY DATE 94613 1988
TOP
Tudor OYSTER PRINCE DAY DATE 94613 1988
Php 133,665
Seller
Goldammer
23
DE
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
Php 2,449,718
Seller
ZEGG & CERLATI
55
MC
Rolex Cosmograph Daytona 116523 Black Venom - Black Diamond
TOP
Rolex Cosmograph Daytona 116523 Black Venom - Black Diamond
Php 1,063,246
Free shipping
Seller
BLACK VENOM
 
IT
Chopard Ultra Flat Date Automatic 18K Rose Gold 40 MM - 161278
TOP
Chopard Ultra Flat Date Automatic 18K Rose Gold 40 MM - 161278
Php 312,898
Free shipping
Seller
Pawndeluxe
212
NL
Ulysse Nardin Maxi Marine Chronometer 41mm
TOP
Ulysse Nardin Maxi Marine Chronometer 41mm
Php 786,802
Seller
Fernando Monge SA
136
ES
Patek Philippe Chronograph 5070P-001 platinum blue dial
TOP
Patek Philippe Chronograph 5070P-001 platinum blue dial
Php 9,550,069
Free shipping
Seller
A Collected Man
12
UK
Patek Philippe Calatrava 570G Oversized
TOP
Patek Philippe Calatrava 570G Oversized
Php 2,126,491
Seller
MMC RIVIERA
6
MC
Breguet Type XXII Flyback Gmt 3880br/z2/9xv Rose Gold 44mm
TOP
Breguet Type XXII Flyback Gmt 3880br/z2/9xv Rose Gold 44mm
Php 1,206,771
Seller
Taleda
409
CH
Patek Philippe Gondolo 18K gold box and paper
TOP
Patek Philippe Gondolo 18K gold box and paper
Php 637,947
Seller
euro piece d'or
68
FR
Rolex OYSTER DATE PRECISION 6694 SILVER 1973
TOP
Rolex OYSTER DATE PRECISION 6694 SILVER 1973
Php 151,892
Seller
Goldammer
23
DE
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
TOP
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
Php 1,764,567
Seller
TimeWorld
36
CH
Rolex GMT-Master II 116713LN Steel-Gold Balck Venom
TOP
Rolex GMT-Master II 116713LN Steel-Gold Balck Venom
Php 905,278
Free shipping
Seller
BLACK VENOM
 
IT
Rolex GMT-Master II 116758SARU
Rolex GMT-Master II 116758SARU
Php 7,858,733
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
Hublot Big Bang Unico Red Magic
TOP
Hublot Big Bang Unico Red Magic
Php 1,187,999
Seller
Ronald Grob, Exklusive Zeitmesser
158
CH
Rolex GMT-Master 1675 steel with gilt dial - full set
TOP
Rolex GMT-Master 1675 steel with gilt dial - full set
Php 1,363,319
Free shipping
Seller
A Collected Man
12
UK
Patek Philippe Calatrava 3796P
TOP
Patek Philippe Calatrava 3796P
Php 1,367,030
Seller
MMC RIVIERA
6
MC
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
Php 42,226
BrandBoutique Member
Frederique Constant SA
Omega Speedmaster Professional Apollo 11 40th An.
TOP
Omega Speedmaster Professional Apollo 11 40th An.
Php 407,620
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
10
CH
Rolex OYSTER DATE PRECISION 6466 HONEYCOMB DIAL 1956
TOP
Rolex OYSTER DATE PRECISION 6466 HONEYCOMB DIAL 1956
Php 145,817
Seller
Goldammer
23
DE
Breitling Navitimer World
Breitling Navitimer World
Php 215,687
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
325
DE
Rolex GMT-Master II 116710 Black Venom
TOP
Rolex GMT-Master II 116710 Black Venom
Php 723,007
Free shipping
Seller
BLACK VENOM
 
IT
Rolex GMT-Master Vintage UAE Air Force 1675
Rolex GMT-Master Vintage UAE Air Force 1675
Php 6,491,997
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
Rolex | Submariner, Reference 16610  Stainless Steel Wristwatc...
Auction
Rolex | Submariner, Reference 16610 Stainless Steel Wristwatc...
Php 177,676
Estimated price
Seller
Sotheby´s
 
Jaeger-LeCoultre Master Compressor Extreme W-Alarm
TOP
Jaeger-LeCoultre Master Compressor Extreme W-Alarm
Php 935,656
Seller
OROeORA PRINTEZIS
87
GR
Rolex GMT-Master II 116758SARU with 2 years warranty
TOP
Rolex GMT-Master II 116758SARU with 2 years warranty
Php 4,192,225
Seller
MMC RIVIERA
6
MC
Frederique Constant Slimline Tourbillon
Frederique Constant Slimline Tourbillon
Php 1,457,862
Free shipping
Seller
Reijersen Juweliers
 
NL
Jaeger-LeCoultre Reverso Duoface
TOP
Jaeger-LeCoultre Reverso Duoface
Php 370,076
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
10
CH
Frederique Constant Slimline Moonphase Stars Manufacture
Straight from the manufacturer
Frederique Constant Slimline Moonphase Stars Manufacture
Php 260,951
BrandBoutique Member
Frederique Constant SA
Patek Philippe Worldtimer
Patek Philippe Worldtimer
Php 5,620,012
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
325
DE
Rolex Submariner 114060 - Black Venom -  James Bond
TOP
Rolex Submariner 114060 - Black Venom - James Bond
Php 698,704
Free shipping
Seller
BLACK VENOM
 
IT
Rolex GMT-Master 1675
Rolex GMT-Master 1675
Php 1,674,252
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

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