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Vacheron Constantin Fiftysix 4400E/000A-B437 New Steel 40mm Automatic
TOP
Vacheron Constantin Fiftysix Day-Date
Php 814,364
Free shipping
Verified Dealer
45
AU
Zenith El Primero Winsor Annual Calendar 18.2071.4054/01.C711 New Rose gold 42mm Automatic
TOP
Zenith El Primero Winsor Annual Calendar
Php 498,177
Verified Dealer
16
AE
Richard Mille RM022 Very good Rose gold 42mm Manual winding
TOP
Richard Mille RM022 Asia Carbon Tourbillon Dual Time Zone 48MM...
Php 34,711,304
Free shipping
Verified Dealer
US
IWC Pilot Spitfire Chronograph IW377719 Unworn Steel 43mm Automatic
TOP
IWC Pilot Spitfire Chronograph IW377719
Php 353,328
Free shipping
Verified Dealer
446
PL
Rolex Chronograph 6238 Very good Steel 36mm Manual winding
TOP
Rolex Pre Daytona 6238 from 1964
Php 2,393,514
Verified Dealer
9
MC
Rolex Datejust 16234G Good Steel 36mm Automatic
Rolex デイトジャスト 16234G
Php 259,722
Free shipping
Verified Dealer
1122
JP
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26
Php 1,124,292
Verified Dealer
48
CH
Rolex Yacht-Master II 116681 Very good Gold/Steel 44mm Automatic
TOP
Rolex Yacht-Master II 44mm Two Toned 116681
Php 981,207
Free shipping
Verified Dealer
46
US
Girard Perregaux Bridges 99820-52-000-BA6A New Rose gold 45mm Manual winding
TOP
Girard Perregaux TOURBILLON GOLD BRIDGES MINUTE REPEATER
Php 13,677,221
Verified Dealer
116
MC
Rolex Sky-Dweller 326934 Steel 42mm Automatic
Rolex Sky-Dweller
Php 1,207,702
Verified Dealer
476
US
Omega Seamaster Diver 300 M 210.30.42.20.03.001 Good Steel 42mm Automatic The Philippines, 1630
Omega Seamaster Diver 300 M
Php 180,000
Private Seller
PH
Audemars Piguet Royal Oak Offshore Chronograph 25940SK.OO.D002CA.01 Very good Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph
Php 704,241
Verified Dealer
57
US
Audemars Piguet Royal Oak Lady 67651IP.ZZ.1261IP.01 New Titanium 33mm Quartz
Audemars Piguet Royal Oak QUARTZ
Php 1,395,995
Verified Dealer
319
HK
Rolex Chronograph 6238 Very good Yellow gold 37mm Manual winding
TOP
Rolex Pre Daytona 6238 14k gold w certificate
Php 6,268,726
Verified Dealer
9
MC
Jaeger-LeCoultre Grande Reverso Night & Day Q3808420 Good Steel 46.8mm Automatic
Jaeger-LeCoultre グランド レベルソ ナイト&デイ Q3808420
Php 252,702
Free shipping
Verified Dealer
1122
JP
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
Php 1,124,292
Verified Dealer
48
CH
Rolex Daytona 116515ln New Rose gold 40mm Automatic
TOP
Rolex Daytona Rose Gold Choco-Black Dial 116515LN NEW 2019
Php 1,625,315
Free shipping
Verified Dealer
46
US
Vacheron Constantin Overseas Chronograph 5500V/110A-B075 New Steel 42.5mm Automatic
TOP
Vacheron Constantin Overseas Chronograph
Php 1,211,004
Verified Dealer
116
MC
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 FULL STICKERS
Php 1,338,088
Free shipping
Verified Dealer
110
IT
Omega Seamaster DeVille 165.002 Very good Steel 34mm Automatic The Philippines, Cainta
Omega Seamaster Deville
Php 58,724
Private Seller
PH
IWC Portuguese Automatic IW500104 Very good Platinum 42mm Automatic
TOP
IWC Portugieser 7 Days ( Limited Edition ) Platinum
Php 1,225,251
Verified Dealer
40
NL
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
Php 1,333,202
Verified Dealer
583
US
Omega Constellation Day-Date 168.016 Very good Steel 35mm Automatic
Omega Constellation Automatic Chronometer ST168.016
Php 153,869
Verified Dealer
14
CY
Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic
Rolex GMTマスターII 16710
Php 1,029,527
Free shipping
Verified Dealer
1122
JP
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Php 401,361
Verified Dealer
48
CH
Rolex Submariner Date 116610LV New Steel 40mm Automatic
TOP
Rolex Submariner Date Green Bezel/Dial Hulk NEW 116610LV
Php 825,212
Free shipping
Verified Dealer
46
US
H.Moser & Cie. Endeavour 1343-0100 Very good Rose gold 40.8mm Manual winding
TOP
H.Moser & Cie. & Cie Endeavour Centre Seconds 1343-0100
Php 502,706
Free shipping
Verified Dealer
1031
US
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
Php 1,281,100
Free shipping
Verified Dealer
110
IT
Rolex Datejust II 116333 Good Gold/Steel 41mm Automatic The Philippines, Marikina City
Rolex Datejust II
Php 490,000
Private Seller
PH
Rolex Air King Precision 5500 Very good Steel 34mm Automatic
TOP
Rolex Air King Precision 5500 Cal. 1520 1965
Php 153,869
Free shipping
Verified Dealer
100
DE
TAG Heuer Carrera Calibre HEUER 01 CAR2A5A.FT6044 New Titanium 45,5mm Automatic
TOP
TAG Heuer Carrera Chronograph Skeleton
Php 453,628
Verified Dealer
1587
ES
Vacheron Constantin Quai de l'Ile 85050/000R-I022I Very good Rose gold 41mm Automatic
TOP
Vacheron Constantin Quai De L’lle 85050 Day-Date Power Reserve...
Php 1,706,803
Verified Dealer
260
IT
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
Php 1,610,218
Free shipping
Verified Dealer
557
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon 39
Php 3,748,266
Verified Dealer
48
CH
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master White Gold 226659 NEW 2019
Php 1,559,898
Free shipping
Verified Dealer
46
US
Jaeger-LeCoultre AMVOX Q192T470 Very good Titanium 44mm Automatic
TOP
Jaeger-LeCoultre AMVOX2 Chronograph Q192T470
Php 425,212
Free shipping
Verified Dealer
1031
US
Patek Philippe Gondolo 5124G Very good White gold 43mm Manual winding
Patek Philippe Gondolo Small Seconds White Gold Blue Dial Mens...
Php 1,005,915
Free shipping
Verified Dealer
613
US
Tissot Chemin de Tourelles T099.207.22.118.00 Very good Steel 32mm Automatic The Philippines, MALABON CITY
Tissot Chemin de Tourelles
Php 25,852
Private Seller
PH
Omega Seamaster 2849 Very good Steel 34mm Automatic
TOP
Omega Seamaster Calendar Cal. 503 1960
Php 113,977
Free shipping
Verified Dealer
100
DE
Rolex Datejust 16233 Very good Gold/Steel 36mm Automatic
TOP
Rolex Unpolished 1991 18K/SS Datejust Factory Champagne...
Php 281,545
Free shipping
Verified Dealer
416
US
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
Php 242,201
Free shipping
Verified Dealer
500
LV
Rado True Thinline R27741182 New Ceramic 39mm Quartz
Rado True Thinline R27741182
Php 79,859
Free shipping
Verified Dealer
448
TR
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Php 802,989
Verified Dealer
48
CH
Rolex Daytona 116509 New White gold 40mm Automatic
TOP
Rolex Cosmograph Daytona White Gold Blue Dial 116509 NEW
Php 1,937,304
Free shipping
Verified Dealer
46
US
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
Php 155,293
Verified Dealer
1587
ES
Rolex Lady-Datejust 179174 Very good Steel 26mm Automatic
Rolex Datejust 26 Steel White Gold Mother of Pearl Ladies...
Php 276,262
Free shipping
Verified Dealer
613
US
TAG Heuer Carrera Calibre HEUER 01 CAR2A1Z.FT6044 Very good Steel 45mm Automatic The Philippines, Muntinlupa
TAG Heuer Carrera Calibre HEUER 01
Php 220,000
Private Seller
PH
Omega Constellation 14393 Very good Gold/Steel 34mm Automatic
TOP
Omega Constellation Pie Pan Cal. 561 1962
Php 125,375
Free shipping
Verified Dealer
100
DE
Tudor Prince Oysterdate 7996 Very good Steel 34mm Automatic
TOP
Tudor Prince Oysterdate Ranger
Php 377,488
Verified Dealer
224
UK
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Php 29,349
Verified Dealer
176
ES
Oris Big Crown ProPilot GMT 01 748 7756 4064-07 8 22 08 New Steel 44mm Automatic
Oris Big Crown ProPilot Timer GMT 01 748 7756 4064-07 8 22 08
Php 107,284
Free shipping
Verified Dealer
448
TR
Breguet Classique 8788BR12986DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique 36
Php 910,090
Verified Dealer
48
CH
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona Steel Black Dial 116500LN NEW 2019
Php 1,157,330
Free shipping
Verified Dealer
46
US
IWC IWC Very good Yellow gold 33mm Manual winding
TOP
IWC vintage 14K Gold Cal 61 1940
Php 113,920
Verified Dealer
92
HU
Blancpain Léman Fly-Back 2185 Very good Steel 38mm Automatic
TOP
Blancpain Leman Midsize Fly-back Chronograph White Steel...
Php 196,610
Free shipping
Verified Dealer
700
NL
Jaeger-LeCoultre Reverso (submodel) Q3832420 Unworn Rose gold 47mm Automatic
TOP
Jaeger-LeCoultre Reverso Duo Face/ An Lager/In Stock
Php 720,254
Verified Dealer
357
CH
Breitling 2212 Very good Steel 38mm Manual winding
TOP
Breitling Sprint Surfboard Dial Valjoux 7734 1968
Php 148,170
Free shipping
Verified Dealer
100
DE
Rolex GMT-Master 1675 Very good Steel 40mm Automatic
TOP
Rolex GMT-Master Fushcia
Php 1,007,160
Verified Dealer
224
UK
Ulysse Nardin Moonstruck 1062-113 Very good Rose gold 46mm Automatic
TOP
Ulysse Nardin Executive Moonstruck Astronomical 1062-113 Rose...
Php 1,793,941
Verified Dealer
674
CH
Omega Constellation Quartz 123.20.27.60.57.006 New Rose gold 27mm Quartz
Omega Constellation Quartz 27 mm Quartz Mother Of Pearl Dial...
Php 198,188
Verified Dealer
837
JP
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster 29
Php 2,677,256
Verified Dealer
48
CH
Rolex Daytona 116515 Very good Rose gold 40mm Automatic
TOP
Rolex Daytona Rose Gold 40mm Chocolate Dial 116515
Php 1,333,504
Free shipping
Verified Dealer
46
US
Rolex Submariner Date 16610LV Good Steel 40mm Automatic
Rolex サブマリーナ デイト 16610LV
Php 598,998
Free shipping
Verified Dealer
1122
JP
IWC Big Ingenieur Chronograph IW378404 Very good Steel 47mm Automatic
TOP
IWC Big Ingenieur Chrono DFB German Football Ltd Edition 250...
Php 313,436
Free shipping
Verified Dealer
700
NL

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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