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Rolex GMT-Master 16750 New Steel 40mm Automatic
Promoted
Rolex GMT-Master
16750 NOS STICKETS unique
Php2,658,690
+ Php21,149 for shipping
Rolex Datejust 36 116231 Very good Gold/Steel 36mm Automatic
Promoted
Rolex Datejust 36
116231 Steel and Rose Gold 36mm Anniversary Pink Diamond Dial Jubilee Band
Php752,397
+ Php5,518 for shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
126300
Php667,429
Free shipping
Girard Perregaux Laureato 81015-32-432-32A Unworn Ceramic 42mm Automatic
Promoted
Girard Perregaux Laureato
81015-32-432-32A "Earth to Sky" Edition Skeleton Dial
Php3,845,816
Free shipping
Rolex Daytona 16520 Very good Steel 40mm Automatic
Promoted
Rolex Daytona
Patrizzi "W Series"
Php5,050,400
+ Php10,307 for shipping
Omega Seamaster Diver 300 M 210.30.42.20.03.001 Very good Steel 42mm Automatic The Philippines, Banilad
Omega Seamaster Diver 300 M
210.30.42.20.03.001
Php225,000
Excl. shipping
Private Seller
Breguet Marine 5517BR/G3/9ZU New Rose gold 40mm Automatic
Promoted
Breguet Marine
Automatic 40 Mm
Php1,276,383
+ Php5,518 for shipping
Vacheron Constantin 4072 Very good Rose gold 35mm Manual winding
Promoted
Vacheron Constantin
Chrono Chronograph 18K Rose Pink Gold Rotgold Manual Handaufzug French Case extremely rare
Php1,504,577
+ Php18,127 for shipping
Girard Perregaux Laureato 81020-11-631-11A New Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
Chronograph 81020-11-631-11A
Php947,534
+ Php5,518 for shipping
Omega Constellation Double Eagle 121.17.35.50.05.001 Very good Steel 35mm Automatic
Promoted
Omega Constellation Double Eagle
Chronograph New Strap Top Condition Full Set Serviced
Php501,526
+ Php9,064 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
Php96,438
Free shipping
Zenith Captain Central Second 03.2020.670/76.C498 Very good Steel 40mm
Promoted
Zenith Captain Central Second
03.2020.670 brown dial gold marks
Php193,359
+ Php5,559 for shipping
Audemars Piguet Royal Oak 15500ST.OO.1220ST.03 Unworn Steel 41mm Automatic
Promoted
Audemars Piguet Royal Oak
15500ST Steel Black Index Dial
Php2,664,186
Free shipping
Rolex Submariner Date 126618LB Very good Yellow gold 41mm Automatic
Promoted
Rolex Submariner Date
"Full Set" Yellow Gold
Php2,676,369
+ Php10,307 for shipping
Rolex Lady-Datejust Pearlmaster 80315 Unworn Rose gold 29mm Automatic The Philippines, Taguig City
Rolex Lady-Datejust Pearlmaster
80315
Php1,443,012
Excl. shipping
Private Seller
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Promoted
Rolex Submariner Date
Limited Edition Diamond Emerald Bezel
Php1,008,490
+ Php51,361 for shipping
Rolex 6917 Very good Yellow gold 26mm Automatic
Promoted
Rolex
Lady Date Datejust 26 Original Coral Stone Dial 18K Gold Gelbgold 750 Automatic president
Php1,087,042
+ Php18,127 for shipping
Girard Perregaux Laureato 81020-11-431-11A New Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
Chronograph 81020-11-431-11A
Php891,796
+ Php5,518 for shipping
Rolex Day-Date 36 118209 Very good White gold 36mm Automatic
Promoted
Rolex Day-Date 36
36mm Ref. 118.209 Full Set
Php1,752,318
+ Php6,042 for shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
Php53,959
Free shipping
Ulysse Nardin El Toro / Black Toro 326-00 Very good Rose gold 43mm Automatic
Promoted
Ulysse Nardin El Toro / Black Toro
Perpetual Calendar Gmt + Cosc 18k 43mm + Strap Box & Papers
Php1,277,807
+ Php9,035 for shipping
Audemars Piguet Royal Oak Chronograph 26238TI.OO.A056CA.01 Unworn Titanium 42mm Automatic
Promoted
Audemars Piguet Royal Oak Chronograph
26238TI Titanium Green Arabic Dial
Php2,719,923
Free shipping
Rolex Submariner Date 126610lv Very good Steel 41mm Automatic
Promoted
Rolex Submariner Date
"Starbucks" full set
Php1,126,205
+ Php10,307 for shipping
Rolex Submariner (No Date) 5513 Very good 40mm Automatic The Philippines, Paranaque
Rolex Submariner (No Date)
5513
Php1,003,271
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch Moonphase TA 345.0810 Good Titanium 43mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch Moonphase
Teutonic Mondphasen Chronograph Titan / 18Karat Gelbgold
Php498,504
+ Php10,574 for shipping
Omega 2639-1 Very good Steel 35.5mm Manual winding
Promoted
Omega
Vintage Grey Marble 36mm Oversize Serviced 1950
Php86,407
+ Php1,807 for shipping
Girard Perregaux Laureato 81010-11-431-11A New Steel 42mm Automatic
Promoted
Girard Perregaux Laureato
81010-11-431-11A
Php863,928
+ Php5,518 for shipping
Omega Seamaster Planet Ocean 215.92.46.22.01.004 Very good Ceramic 45.5mm Automatic
Promoted
Omega Seamaster Planet Ocean
35TH America's Cup New Zealand Emirates Team
Php471,313
+ Php6,042 for shipping
Rolex GMT-Master II 116710BLNR Good Steel 40mm Automatic The Philippines, Quezon City
Rolex GMT-Master II
116710BLNR
Php800,000
Excl. shipping
Private Seller
Rolex Datejust 31 178271 Very good Gold/Steel 31mm Automatic The Philippines, Taguig City
Rolex Datejust 31
178271
Php586,854
Excl. shipping
Private Seller

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Rolex Datejust 41 126300 Very good Steel 41mm Automatic The Philippines, Quezon City
Rolex Datejust 41
126300
Php504,170
Excl. shipping
Private Seller
Tudor Submariner 79190 Very good Steel 40mm Automatic The Philippines, Taguig City
Tudor Submariner
79190
Php437,320
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php350,000
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php350,000
Excl. shipping
Private Seller
TAG Heuer Carrera Calibre HEUER 01 CAR2A1Z.FT6044 Very good Steel 45mm Automatic The Philippines, Muntinlupa
TAG Heuer Carrera Calibre HEUER 01
CAR2A1Z.FT6044
Php220,000
Excl. shipping
Private Seller
Tudor Prince Date 74000N Fair Steel 34mm Automatic The Philippines, Iloilo
Tudor Prince Date
Philippines Airlines
Php134,500
Excl. shipping
Private Seller
Omega Seamaster Aqua Terra 231.10.39.60.06.001 Very good Steel 38.5mm Quartz The Philippines, Cainta
Omega Seamaster Aqua Terra
231.10.39.60.06.001
Php125,000
Excl. shipping
Private Seller
Tudor 1926 M91551-0003 Very good Gold/Steel Automatic The Philippines, Malabon
Tudor 1926
M91551-0003
Php120,000
Excl. shipping
Private Seller
Tudor Prince Oysterdate 91520 Good Steel 34mm Quartz The Philippines, BATANGAS CITY
Tudor Prince Oysterdate
Quartz
Php120,850
Excl. shipping
Private Seller
Certina DS Podium C674.7029.42.96 Fair Steel 40mm Automatic The Philippines, Iloilo
Certina DS Podium
C674.7029.42.96
Php69,450
Excl. shipping
Private Seller
Omega Seamaster DeVille 165.002 Very good Steel 34mm Automatic The Philippines, Cainta
Omega Seamaster DeVille
165.002
Php65,045
Excl. shipping
Private Seller
Omega Constellation 168017 Very good Steel 22mm Automatic The Philippines, 4232
Omega Constellation
168017
Php51,670
Excl. shipping
Private Seller
Swatch Moonswatch SO33R100 Unworn Ceramic 42mm Quartz The Philippines, General Trias
Swatch Moonswatch
Mission to Mars
Php25,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Offshore Chronograph 26133ST.OO.A101CR.01 Very good Steel 48mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
"Shaquille O'Neal" Limited Edition
Php1,202,476
+ Php10,307 for shipping
Tissot Tradition T0636393603700 Very good Steel 42mm Quartz The Philippines, Cebu
Tissot Tradition
T0636393603700
Php18,000
Excl. shipping
Private Seller
Tissot T-Touch Expert Solar T091.420.44.051.00 Good Titanium 45mm Quartz The Philippines, City of San Fernando
Tissot T-Touch Expert Solar
T091.420.44.051.00
Php16,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Offshore Chronograph 26420SO.OO.A600CA.01 Unworn Steel 43mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
26420SO Steel Méga Tapisserie Dial
Php2,781,234
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
Stainless Steel & White Gold Dark Rhodium Index Dial Jubilee (126334)
Php836,059
+ Php5,518 for shipping
Omega Speedmaster Professional Moonwatch Moonphase TA 345.0810 Good Titanium 43mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch Moonphase
Teutonic Mondphasen Chronograph Titan / 18Karat Gelbgold
Php480,377
+ Php10,574 for shipping
Girard Perregaux 1966 49555-11-431-BB60 New Steel 40mm Automatic
Promoted
Girard Perregaux 1966
49555-11-431-BB60
Php340,182
+ Php9,112 for shipping
IWC Portofino Automatic IW356511 Very good Rose gold 40mm Automatic
Promoted
IWC Portofino Automatic
IW356511
Php476,751
+ Php5,378 for shipping
TAG Heuer Carrera Calibre HEUER 01 CAR2A1J.FC6416 Very good Steel 45mm Automatic
Promoted
TAG Heuer Carrera Calibre HEUER 01
CAR2A1J.FC6416 Manchester United
Php283,996
Free shipping
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116518LN "Full Set" As New
Php2,714,161
+ Php10,307 for shipping
Audemars Piguet Royal Oak Lady 15454BA.GG.1259BA.02 Very good Yellow gold 37mm Automatic
Audemars Piguet Royal Oak Lady
Frosted Gold Carolina Bucci
Php7,846,157
+ Php27,191 for shipping
Patek Philippe Nautilus 7018/1A-011 Very good Steel 33.6mm Automatic
Patek Philippe Nautilus
7018/1A-011
Php4,122,776
+ Php5,982 for shipping
Richard Mille RM 67 RM67-01 Ti New Titanium 38.7mm Automatic
Richard Mille RM 67
RM67-01 Ti
Php10,211,787
+ Php5,378 for shipping
Rolex Datejust 41 126300 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
Steel Datejust 41 Watch - Smooth Bezel - Blue Roman Dial - Oyster Bracelet #126300
Php682,782
+ Php5,518 for shipping
Ulysse Nardin Classico 8106.116 Very good Rose gold 31mm Automatic
Promoted
Ulysse Nardin Classico
Automatik 750er 18K Rosegold 31mm Referenz 8106-116
Php317,230
+ Php10,574 for shipping
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Rolex GMT-Master II
STICKERS FULL-SET 2022
Php1,359,557
+ Php4,169 for shipping
Longines 7150-1 Very good Steel 42mm
Promoted
Longines
ESPA Super Compressor Diver
Php498,169
+ Php6,528 for shipping
Omega Speedmaster 522.30.42.30.04.001 New Steel 42mm Manual winding
Omega Speedmaster
2020 Tokyo - 5 WATCH COLLECTION
Php3,037,681
+ Php9,197 for shipping
Patek Philippe World Time Chronograph 5930G-010 Very good White gold 39.5mm Automatic
Promoted
Patek Philippe World Time Chronograph
"Full Set"
Php3,775,775
+ Php10,307 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Rolex Daytona
Steel Gold Fresh 2022
Php1,429,046
+ Php27,191 for shipping

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.