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The Japanese manufacturer Seiko drives innovation in the watch industry. Their catalog features everything from affordable quartz watches to masterpieces with minute repeaters. They produce all of their own components, without any external suppliers. More

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Seiko Steel 40.5mm Automatic SRPC97J1 new The Philippines, Manila
TOP
Seiko Limited Edition Presage Cocktail Fuyugeshiki Men's SRPC97J1
Php 27,362
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel Quartz pre-owned
TOP
Seiko 39mm steel chronograph black dial mens watch + Box + cards
Php 20,508
Seller
Fine Auction Club
383
UK
Seiko Steel Quartz IZ-14SEI.03.2017 pre-owned
TOP
Seiko M127-5000 A. Anallog-digital / Inkl. Mwst
Php 75,502
Seller
IZOUN CZ, s.r.o.
16
CZ
Seiko up to Php 18,000
Seiko Php 18,000 - Php 60,000
Seiko Ceramic SBGE037 new
Seiko SPRING DRIVE GMT
Php 415,170
Seller
Royal Jewelers
14
US
Seiko Steel 44mm Automatic SBDX017 pre-owned
Seiko Marine Master Pro 300m SBDX017
Php 181,884
Free shipping
Seller
WatchBox
442
US
Seiko Titanium 44mm Automatic SBGA031 new
TOP
Seiko Grand Seiko
Php 225,852
Seller
Private Seller
 
NL
Seiko Steel Box set new
Seiko Historical Collection 55th Anniversary box set LE of 55
Php 1,080,296
Free shipping
Seller
A Collected Man
14
UK
Seiko Steel 42mm Quartz SRN049P1 new
Seiko Kinetic SRN049 SRN049P1 SRN049P Men's Watch
Php 7,434
Free shipping
Seller
RedSol Pte Ltd
87
SG
Seiko Titanium Automatic Gramd Seiko SBGA211 new
Seiko Grand Seiko SBGA211
Php 278,189
Seller
RAINBOW STAR TRADING (HK) LTD
18
HK
Best price
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Seiko Steel 42.5mm Automatic SPB051J1 new The Philippines, Manila
Seiko Prospex 62MAS Black Dial SPB051J1
Php 47,395
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel 43mm Automatic SRQ017 pre-owned
Seiko Ananta 100 Anniversary Chronograph SRQ017
Php 133,751
Seller
CHRONO WATCH
129
UK
Seiko Steel Quartz SBGV225 pre-owned
Seiko Grand Seiko Heritage Collection SBGV225 9F82-0AF0 Quartz
Php 88,593
Free shipping
Seller
EGAWA.INC
59
JP
Seiko Steel Automatic SBGR053 pre-owned
Seiko Grand Seiko
Php 147,616
Seller
Royal Jewelers
14
US
Seiko Titanium 40.5mm SBGA147 pre-owned
Seiko Grand Seiko 9R Spring Drive SBGA147
Php 208,244
Free shipping
Seller
WatchBox
442
US
Seiko White gold 38.5mm Automatic SBGL003 new
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
Php 1,581,598
Seller
Private Seller
 
SG
Seiko Steel 36mm Automatic 5645 7010 pre-owned
Seiko "5645 7010" Grand Seiko with HIRSCH
Php 40,526
Free shipping
Seller
L o'clock
 
JP
Seiko Steel 42.3mm Automatic SNR011 pre-owned
Seiko Spring Drive Moon Phase SNR011 Limited Edition 200pcs
Price on request
Free shipping
Seller
AP Watches SAU
56
ES
Seiko Steel Quartz sndv62p1 new
Seiko Velatura
Php 33,941
Seller
MyWatch Sweden AB
23
SE
Seiko Steel 42mm Automatic SKX781K1 new The Philippines, Manila
Seiko Diver's Men's Orange Monster Gen 1 SKX781K1
Php 39,487
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel 41mm Automatic Kinetic pre-owned
Seiko Kinetic
Php 74,137
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
536
DE
Seiko Steel Automatic SBGH267 pre-owned
Seiko Grand Seiko
Php 303,140
Free shipping
Seller
Nashville Watch LLC
59
US
Seiko Steel SBGA203 pre-owned
Seiko Grand Seiko
Php 197,700
Seller
Royal Jewelers
14
US
Seiko Steel 44.8mm Automatic SLA025 pre-owned
Seiko Prospex Hi-Beat 1968 Limited Edition SLA025
Php 287,324
Free shipping
Seller
WatchBox
442
US
Seiko Titanium Quartz SAST100G new
TOP
Seiko Astron GPS Solar
Php 342,680
Seller
Private Seller
 
SG
Seiko SLQ019 pre-owned
Seiko Sportura Kinetic Chronograph Limited Edition SLQ019
Php 411,541
Seller
Swiss Horology
82
UK
Seiko Steel 42mm Automatic SKZ209J1 new
Seiko 5 Sport Automatic Japan Made SKZ209 SKZ209J1 SKZ209J...
Php 11,388
Free shipping
Seller
RedSol Pte Ltd
87
SG
Seiko Steel 36mm Manual winding 4502-7010 pre-owned
Seiko "4520-7010"Grand Seiko with HIRSCH
Php 60,318
Free shipping
Seller
L o'clock
 
JP
Seiko Steel 42.3mm Automatic SPB081J1 new The Philippines, Manila
Seiko Limited Edition Emerald Green 62MAS SPB081J1
Php 52,667
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel Automatic GRAND SEIKO SBGH263 new
Seiko GRAND SEIKO HI BEAT JAPAN BOUTIGUE EDITION SBGH263
Php 315,146
Seller
RAINBOW STAR TRADING (HK) LTD
18
HK
Seiko Steel 47mm Quartz SBGN007G or SBGN007 new
Seiko Grand Seiko 25th Anniversary Limited Edition
Php 189,792
Seller
WatchesofMayfair.com
602
UK
Seiko Steel Automatic SRQ023J1 pre-owned
Seiko Presage
Php 94,896
Seller
Royal Jewelers
14
US
Seiko Rose gold 40mm SBGA384 pre-owned
Seiko Grand Seiko Spring Drive Limited Edition SBGA384
Php 1,262,643
Free shipping
Seller
WatchBox
442
US
Seiko Titanium 43.5mm Automatic SBGC205 pre-owned
TOP
Seiko Grand Seiko SBGC205
Php 474,480
Seller
Private Seller
 
US
Seiko Steel 38mm Automatic SARB033 new
Seiko SARB033 poor man Grand Seiko - NEW -
Php 32,620
Seller
PANGE horloges
447
NL
Seiko Titanium 46.7mm Quartz SBXB169 new
Seiko Astron SBXB169 GPS Solar Titanium Power Reserve Japan...
Php 124,894
Free shipping
Seller
RedSol Pte Ltd
87
SG
Seiko Steel Quartz SBGX063 pre-owned
Seiko Grand Seiko SBGX063 Quartz 9F62-0AB0
Php 74,456
Free shipping
Seller
EGAWA.INC
59
JP
Seiko Steel 41mm Automatic SNZF17J2 new The Philippines, Manila
Seiko 5 Sports JAPAN Made Black Sea Urchin SNZF17J2
Php 12,073
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel Automatic SRPB43J1 new
Seiko Presage
Php 21,352
Seller
Worldtime
 
KR
Seiko Steel 41mm Automatic 6139-6002 pre-owned
Seiko Ref. 6139-6002
Php 65,900
Seller
Second Time Around Watch Company
107
US
Seiko Automatic SBGR311 pre-owned
Seiko Grand Seiko
Php 224,060
Seller
Royal Jewelers
14
US
Seiko Steel 40.5mm Automatic SPB073J1 pre-owned
Seiko Presage Limited Edition SPB073J1
Php 92,260
Free shipping
Seller
WatchBox
442
US
Seiko Steel Automatic SBDX017 pre-owned
TOP
Seiko Marinemaster 300m
Php 150,925
Seller
Private Seller
 
AU
Seiko Steel 38mm Automatic sarb017 new
Seiko SARB017 Alpinist - NEW -
Php 34,696
Seller
PANGE horloges
447
NL
Seiko Steel 42mm Automatic SKX009K1 new
Seiko Automatic Diver's 200M NATO Strap SKX009K1-NATO3 Men's...
Php 11,809
Free shipping
Seller
RedSol Pte Ltd
87
SG
Seiko Ceramic 46.5mm SBGC017 new
Seiko Grand Seiko SBGC017 Spring Drive Limited Chronograph
Php 423,171
Free shipping
Seller
EGAWA.INC
59
JP
Seiko Steel 44mm Automatic SPB079J1 new The Philippines, Manila
Seiko Prospex 1968 Diver’s Modern Re-interpretation SPB079J1
Php 43,178
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel 44mm Automatic SBGE001 pre-owned
Seiko Grand Seiko Spring Drive GMT 2018 Fullset
Php 266,302
Seller
Chrono Finland
76
FI
Seiko SBGM235 new
Seiko Grand Seiko Elegance Limited Edition
Php 289,907
Seller
JapanEasy Watches
247
US
Seiko Titanium 40mm Automatic SBGJ013 pre-owned
Seiko Grand Seiko Hi Beat 36000 GMT Titan Automatik Armband...
Php 296,490
Seller
Juwelier Ralf Häffner
964
DE
Seiko Steel 39.5mm Automatic SBGJ019 pre-owned
Seiko Grand Seiko Hi-Beat SBGJ019
Php 260,964
Free shipping
Seller
WatchBox
442
US
Seiko Steel 40mm Automatic 7005-7031 pre-owned
TOP
Seiko Actus 5
Php 17,793
Seller
Private Seller
 
JP
Seiko Steel 44.3mm Automatic SLA021J1 new
Seiko Marinemaster
Php 159,891
Seller
RAINBOW STAR TRADING (HK) LTD
18
HK
Seiko Titanium 44mm Automatic SBDC029 new
Seiko Automatic Prospex Diver 200M SBDC029 Men's Watch
Php 60,575
Free shipping
Seller
RedSol Pte Ltd
87
SG
Seiko Titanium Automatic SBEX003 pre-owned
Seiko Prospex Marinemaster SBEX003 50th Anniversary Limited
Php 234,676
Free shipping
Seller
EGAWA.INC
59
JP
Seiko Steel 44mm Automatic SRPB55J1 new The Philippines, Manila
Seiko JAPAN Made Dark Knight Samurai Diver's Watch SRPB55J1
Php 28,416
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Steel 40mm Automatic SBGJ021 pre-owned
Seiko Grand Seiko Hi Beat GMT Limited Edition Maroon dial
Php 415,170
Seller
goedhorloge.nl - goodwatch.eu
36
NL
Seiko Titanium Automatic SBEX001 new
Seiko Marinemaster
Php 359,814
Seller
JapanEasy Watches
247
US
Seiko 33.5mm Manual winding 14025 pre-owned
Seiko "Luminous hands" Sportsman with HIRSCH
Php 15,080
Free shipping
Seller
L o'clock
 
JP
Seiko Yellow gold 39.5mm Automatic SBGH266 pre-owned
Seiko Grand Seiko Heritage Hi-Beat 36'000 Limited Edition SBGH266
Php 1,157,203
Free shipping
Seller
WatchBox
442
US
Seiko Yellow gold 37.5mm Manual winding SBGW008 new
TOP
Seiko GRAND SEIKO SBGW008 IN YELLOW GOLD, ONE OF GS CLASSIC
Php 948,959
Seller
Private Seller
 
SG
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  • Seiko up to Php 18,000
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Haute Horlogerie from the "Land of the Rising Sun"

The Japanese manufacturer Seiko drives innovation in the watch industry. Their catalog features everything from affordable quartz watches to masterpieces with minute repeaters. They produce all of their own components, without any external suppliers.

Highlights

  • Top watches from the Credor collection with a tourbillon or minute repeater
  • Top performance from Grand Seiko luxury watches
  • High-tech solar-powered, Spring Drive and kinetic movements
  • Outstanding value for money

Seiko – Innovators in the Watch Industry

Over the course of its history, Seiko has brought numerous innovations to the market. Some of the most prominent include one of the first automatic chronographs in the world, the highly-efficient magic lever system, and the hybrid Spring Drive movement, in which a quartz crystal replaces the traditional lever escapement. These pioneering innovations are featured in the Grand Seiko luxury watch collection. The Tokyo-based manufacturer introduced this flagship collection in 1960, and it remains home to some of the best mechanical wristwatches in the world. Only a few Grand Seiko watches are produced each year. The designs are streamlined, elegant, and yet radiate a sense of sportiness. Today you can purchase a pre-owned, self-winding Grand Seiko for approximately 3,500 euros. Unworn models start at 4,900 euros.

The horological masterpieces found in the Credor series are true examples of haute horologerie. This collection proves that highly complicated watches with a minute repeater or tourbillon are also made in Japan.

In addition to luxury watches, Seiko has many quartz watches in its catalog. They were the first manufacturer in the world to make battery-powered wristwatches, starting at the end of 1969. The Quartz Astron's deviation was only about one minute per year — a significant achievement at the time. Today, watches in the Astron collection are high-tech timepieces with a GPS module and solar cells, which charge the integrated battery using light. The quartz movement automatically sets the time via the GPS receiver and, therefore, never deviates from the current local time. The newest wristwatches in this Seiko collection take 40 time zones into account and also have a perpetual calendar that won't need to be adjusted until February 28, 2100.

How much does a watch from Seiko cost?

Seiko manufactures wristwatches with outstanding value for money in every price range. Their catalog ranges from affordable quartz watches, which cost less than 100 euros, to luxury watches from the Grand Seiko collection, which can cost upwards of 10,000 euros.

Detailed Price Information

Model Price (approx.) Automatic Type Features
Grand Seiko, Ref. SBGW251 38,500 euros Retro dress watch +5 secs. or -1 sec. per day, platinum, 136 pieces
Grand Seiko Hi-Beat 36000 Professional 600m, Ref. SBGH255 10,000 euros High-end diving watch Waterproof up to 600m (60 bar), balance frequency of 36,000 A/h
Prospex Automatic First Diver’s Limited Edition, Ref. SLA017 3,600 euros Retro diving watch 2,000 pieces, pays homage to the first Seiko diving watch
Presage Automatic Chronograph Limited Edition, Ref. SRQ021J1 2,800 euros Elegant chronograph 1,000 pieces, automatic chronograph with a column wheel, power reserve of 50 hours
Prospex Marinemaster Professional 300m, Ref. SBDX017 2,000 euros Professional diving watch Waterproof up to 300 m (30 bar), 50-hour power reserve
Astron GPS Solar Chronograph, Ref. SSE003J1 1,600 euros Multi-functional watch Solar, GPS, chronograph, perpetual calendar, world time function
Prospex Kinetic GMT Diver’s, Ref. SUN019P1 500 euros Professional diving watch Waterproof to 200 m (20 bar), six-month power reserve, second time zone

Top Luxury Watches from the Grand Seiko Collection

The automatic diving watch Grand Seiko Hi-Beat 3600 Professional 600m with reference number SBGH255 costs around 10,000 euros. It is waterproof to 600 m (60 bar) and has a titanium case. The in-house caliber 9S85 ticks away inside this nearly 47-mm watch and has a maximum deviation of +5 or -3 seconds per day. A special feature of this movement is its high balance frequency of 36,000 vibrations per hour (A/h), guaranteeing the best accuracy. Despite this high frequency, the caliber 9S85 still has a power reserve of 55 hours.

At Baselworld 2017, Seiko presented a classic retro dress watch that looks similar to the first Grand Seiko from 1960. The remake of this classic luxury watch is available in stainless steel (SBGW253), yellow gold (SBGW252), or platinum (SBGW251). The watch has grown to a contemporary 38 mm diameter as opposed to the original model, which was 35 mm. The manual caliber 9S64 also meets today's quality standards and offers a power reserve of 72 hours – enough energy to last a weekend. A special feature of the platinum model is the movement's regulator. Thanks to its fine-tuning, the watch deviates a maximum of +5 or -1 seconds per day. Other models have a maximum deviation of -3 seconds per day. The platinum version is limited to 136 pieces and is currently listed around 38,500 euros. The 353 yellow gold pieces cost 21,700 euros each, and you can get one of the 1960 stainless steel watches for 7,200 euros.

Seiko Prospex – A Functional Sports Watch for Divers and Athletes

You can find sports watches for professionals at affordable prices in the Prospex Collection. The collection's name is derived from "Professional Specifications," which illustrates that this series is comprised of watches for professional purposes. A majority of the models can be purchased for around 500 euros. However, top watches like the 2000-piece limited edition Retro Diving Watch Seiko Prospex SLA017 can cost 3,600 euros. The SLA017 is yet another highlight presented by Seiko at Baselworld 2017. The timepiece's design is reminiscent of the first professional Japanese diving watch debuted in 1965. Connoisseurs refer to this watch with reference number 6217-8000/1 as the 62MAS. The acronym 62MAS stands for "autoMAtic Selfdater", or rather an automatic watch with a date display.

The new 40-mm Seiko diving watch is almost 3 mm larger than the original model. When it comes to design, it is hard to tell the difference, however. The words "200 m" on the dial are the only mark that reveals one is looking at an SLA017. Needless to say, Seiko uses sapphire glass in the modern watch rather than the plastic of the former model. The SLA017 is driven by the caliber 8L35, which is based on the caliber 9S55 from the Grand Seiko collection. The 8L35 is optimized for diving and is also used in the Marinemaster Professional 300 m, which can be purchased for 2,000 euros. Alternative retro-design watches have the reference numbers SPB053 and SPB051. These feature the less precise and more affordable automatic movement 6R15. Both models are available for around 1,000 euros.

In addition to automatic diving watches, you can also find highly-functional quartz watches with solar cells, radio reception, and stopwatch or world time functions in the Prospex collection. One highlight is the series of GMT kinetic watches, which feature hybrid technology that turns kinetic energy into electrical energy for charging the battery. Similar to a conventional quartz watch, a quartz crystal is responsible for the high frequency level. You can buy a Prospex Kinetic GMT Diver's under reference number SUN019P1 for around 500 euros.

Features of Prospex Watches

  • Robust sports watches with mechanical and electrical calibers
  • Top diving watches, waterproof to 1000 m (100 bar)
  • Only 2,000 pieces: Prospex Automatic First Diver’s Limited Edition, Ref. SLA017

Seiko 5: Affordable Automatic Sports Watches

If you're looking for an affordable self-winding watch, look no further than the Seiko 5 collection. Prices for these well-made timepieces begin around 80 euros for a three-hand watch with a day-date display. The design of these low-priced watches is sleek and sporty and is therefore perfect for wearing every day. Some varieties may remind you of pilot or military watches due to their dials and textile straps. For example, reference number SNK805K2 has an olive-colored strap and dial.

Due to their affordable prices, many watch enthusiasts ask themselves: How good can Seiko's movements really be? Generally speaking, the calibers used in the 5 collection are manufactured on a large scale and are considered to be low-maintenance workhorses. Movements from the 7S-family with three hands and a day-date display are often used. With a daily deviation of -15 to +25 seconds, these are no chronometers. However, they are still quite accurate. Hardly any other manufacturer offers such good value for money.

The "most expensive" watches from the Seiko 5 collection cost less than 500 euros. The collection's top models have bi-color cases and straps and cost around 200 euros. If you're looking to spend more than 200 euros, you could buy the popular Seiko Automatic Diver's with a rubber strap (SKX007K1) or metal bracelet (SKX007K2). Current models are waterproof to 200 m (20 bar), have a unidirectional bezel, and luminous hands and hour markers. Thus, they are very affordable diving watches that have similar functionality to markedly more expensive Swiss watches.

100% Mechanical: Seiko Presage

Every watch in the Presage collection has a mechanical movement. In terms of design, Seiko relies on classically elegant elements so that the watches will complement any business outfit. Prices for new models begin just over 250 euros for a three-hand watch with a day-date display, and go up to around 2,800 euros for a limited edition chronograph with an automatic caliber. The latter was created by Seiko in 2016 to celebrate the 60th anniversary of their first automatic watch. The Japanese manufacturer uses the caliber 8R48 with an intermediate wheel in these watches. There are only 1,000 pieces available of each of the two limited edition versions with the reference numbers SRQ021J1 and SRQ023J1.

The model with reference number SARX019J is the ideal watch for classic dress watch enthusiasts. This timepiece with three hands and a date display has Roman numerals to mark the hours on the enamel dial and leaf-shaped hands. A strap made of crocodile leather and a fold-over clasp with a safety mechanism keep this stainless steel watch securely on your wrist. The caliber 6R15 ticks away inside this watch, which costs around 1,000 euros and has a power reserve of around 50 hours.

Features of the Presage Collection

  • Exclusively mechanical movements
  • High quality at a fair price
  • Top watches: Presage Automatic Chronograph Limited Edition, Ref. SRQ021J1 and SRQ023J1

Seiko Premier – Classic and Modern in One

In the Premier collection, Seiko has taken classic design elements and given them a modern twist. Roman numerals are used to mark the hours in the majority of this collection's watches. The two-tone design of many of the cases and bracelets also underlines the traditional look of these watches. Modern features include diameters of 41 mm or even 43 mm, as well as wide bezels and bands. The Japanese manufacturer predominantly uses quartz calibers to power these watches, though some also have kinetic movements.

You can get pre-owned Premier watches in good condition for around 200 euros and in mint condition starting around 250 euros. The top models in this collection have a kinetic caliber with a perpetual calendar and automatic leap year correction, as well as a power reserve of up to four years. Rose gold models cost around 700 euros and those without gold plating cost around 600 euros.

Sportura and Velatura Prices

Model Price (approx.) Complications
Sportura GPS Solar World Time, Ref. SSF005J1 1,200 euros World time function (40 time zones), perpetual calendar, GPS module
Sportura Kinetic GMT, Ref. SUN015P1 400 euros Kinetic, date, second time zone
Sportura Solar Alarm-Chronograph with Perpetual Calendar, Ref. SSC357P1 330 euros Solar, chronograph, perpetual calendar
Velatura Yachting Timer, Ref. SPC143P1 400 euros Countdown, chronograph, date
Velatura Kinetic Perpetual, Ref. SNP101P1 500 euros Perpetual calendar

Detailed Price Information

The Sportura and Velatura collections mostly feature quartz watches with striking, sporty looks. Many models in the Sportura collection use solar power to charge their batteries. The watch with reference number SSC357P1 includes complications such as a perpetual calendar, a chronograph, and an alarm. This 45-mm timepiece with a tachymeter scale on the bezel is made of stainless steel and is waterproof to 100 m (10 bar). The price for this multi-functional watch is around 330 euros. Those who want a Seiko watch with eco-friendly kinetic technology should look at the Kinetic GMT with reference number SUN015P1, which costs around 400 euros.

The highlight of this collection is the GPS Solar World Time with reference number SSF005J1. Its 45-mm stainless steel case has especially resilient titanium plating. As for functionality, it has a perpetual calendar as well as daylight savings and world time complications. The integrated GPS module takes care of the local time and timezone. To purchase a black timepiece, you should expect to spend around 1,200 euros.

Watches from the Velatura series have a maritime design and are geared toward sailing enthusiasts. Thus, these models have countdown and chronograph complications for timekeeping before and during regattas. Since most of the watches in this collection are powered by quartz movements, all of the timepieces are comparatively affordable. You can find a pre-owned Seiko Ventura for around 250 euros, or 300 euros for a watch in very good condition. The prices for mint-condition quartz watches from this collection begin around 400 euros. New Yachting Timer pieces, which feature a countdown complication for timing regattas, are in the same price range. You can buy a kinetic Velatura starting around 500 euros.

Tradition since 1881

Kintaro Hattori first opened a small clock store in his early twenties in 1881, creating the foundation of today's Seiko corporation. The first factory followed only 11 years later and had the name "Seikosha". This term comes from the Japanese words "Seiko" (precise) and "sha" (house). The goal was to manufacture all of their own components and to sell watches at more affordable prices than their competitors. The concept was a triumph and has brought the company long-lasting success. Today, they produce almost all of their own watch components — a unique trait in the world of watchmaking. When Seiko introduced the first Japanese wristwatch "Laurel" to the public in 1913, every single component had been made in-house. Prior to that, they had manufactured pocket watches and wall clocks. Current president Shinji Hattori is the fourth generation to head the corporation, which also includes brands such as Orient Watch, Pulsar, and Lorus.

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