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300,729 listings including promoted listings
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Porsche Design Indicator 6930.13.46.1201 New Titanium 47mm Automatic
Promoted
Porsche Design Indicator
Chronograph Automatic Black Dial Titanium Men's Watch
Php255,597
+ Php1,826 for shipping
Eterna 7950.78.55.1261 New Steel 42mm Automatic
Promoted
Eterna
1940 Chronograph Telemeter - 42mm
Php182,569
+ Php1,826 for shipping
Glycine Combat 3890.11-M New Steel
Promoted
Glycine Combat
6 Automatic 43 ETA 2824-2
Php60,343
+ Php5,475 for shipping
Audemars Piguet Code 11.59 15210BC.OO.A002KB.01 New White gold Automatic
Promoted
Audemars Piguet Code 11.59
BY SELFWINDING Ref. 15210BC.OO.A002KB.01
Php1,802,256
+ Php5,664 for shipping
Breguet Marine 5517BR/G3/9ZU New Rose gold 40mm Automatic
Promoted
Breguet Marine
Automatic 40 Mm
Php1,401,755
+ Php8,525 for shipping
Breguet Tradition 7038BR/18/9V6/D00D Unworn Rose gold 37mm Automatic
Promoted
Breguet Tradition
Dame
Php1,929,521
+ Php6,164 for shipping
Itay Noy POV-3 Unworn Steel 42.4mm Automatic The Philippines, Quezon City
Itay Noy
POV-3
Php125,000
Excl. shipping
Private Seller
Rolex Day-Date 36 128158RBR Unworn Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128158RBR 18K Yellow Gold Diamond Bezel Pave Diamond Roman Dial
Php4,977,602
Free shipping
Girard Perregaux 1966 49555-11-431-BB60 New Steel 40mm Automatic
Promoted
Girard Perregaux 1966
49555-11-431-BB60
Php354,861
+ Php9,505 for shipping
Piaget Polo G0A46009 New Rose gold 42mm Automatic
Promoted
Piaget Polo
Skeleton Ultra-Thin 42mm Rose Gold Blue COMPLETE SET ref: G0A46009
Php2,357,236
+ Php8,582 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
Php121,977
Free shipping
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Selfwinding
Edelstahl - Armband Edelstahl - 37mm - Ungetragen
Php4,303,883
+ Php9,227 for shipping
Rolex Datejust 41 126331 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
Two-Tone Stainless Steel and Rose Gold / Sundust Index Dial / Fluted Bezel / J
Php932,596
+ Php5,664 for shipping
Audemars Piguet Royal Oak Selfwinding 77450ST.OO.1361ST.01 New Steel 34mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
"50th Anniversary"
Php2,031,114
+ Php8,525 for shipping
Jaquet-Droz J017510241 New Steel 39mm Automatic
Promoted
Jaquet-Droz
Grande Heure Minute Quantieme 39mm
Php449,032
Free shipping
Tudor Pelagos M25707B/23-0001 Unworn Titanium 42mm Automatic The Philippines, Quezon City
Tudor Pelagos
FXD
Php260,000
Excl. shipping
Private Seller
Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding
Promoted
Patek Philippe Chronograph
Complications 7150/250R Chronograph 18K Rose Gold Silver Arabic Dial
Php3,947,741
Free shipping
Longines Conquest Heritage L1.645.4.75.4 LONGINES Conquest Heritage Automatico 40mm New Steel 40mm Automatic
Promoted
Longines Conquest Heritage
Automatico 40mm Silver Dial Vintage Style L16454754
Php127,943
+ Php3,076 for shipping
Chopard Happy Sport 274808-5003 New Rose gold 36mm Automatic
Promoted
Chopard Happy Sport
Automatic 18K Rose Gold Factory Diamond Watch 274808-5003
Php1,029,860
+ Php8,582 for shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
Php54,930
Free shipping
Rolex Day-Date 36 128345RBR Unworn Rose gold 36mm Automatic
Rolex Day-Date 36
Diamanten Saphire - 18kt Roségold - Armband Roségold Präsident - 36mm - Ungetragen
Php7,314,798
+ Php9,227 for shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
Stainless Steel & White Gold Dark Rhodium Index Dial Jubilee (126334)
Php858,217
+ Php5,664 for shipping
Breguet Marine 5857ST/12/SZ0 New Steel 42mm Automatic
Promoted
Breguet Marine
5857ST/12/SZ0
Php1,012,696
+ Php8,525 for shipping
Baume & Mercier Capeland M0A10094 Unworn Steel 44mm Automatic
Promoted
Baume & Mercier Capeland
Flyback Chronograph (Limited Edition)
Php301,405
Free shipping
Seiko Scuba SKX009K2 Unworn Steel 42mm Automatic The Philippines, ANGELES CITY
Seiko Scuba
SKX009K2
Php32,784
Excl. shipping
Private Seller
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128238 President 18K Yellow Gold Green Malachite Roman Diamond Dial
Php4,554,215
Free shipping
Audemars Piguet Code 11.59 15210OR.OO.A002KB.03 New Rose gold 41mm Automatic
Promoted
Audemars Piguet Code 11.59
Selfwinding Rose Gold
Php1,811,507
+ Php52,285 for shipping
Cartier Santos Dumont WH100251 Unworn White gold 38.5mm Quartz
Promoted
Cartier Santos Dumont
18kt White Gold Factory Diamonds Silver Dial NEW Strap ref: WH100251
Php944,039
+ Php8,582 for shipping
Maurice Lacroix Les Classiques Date LC1026-SS001-130-1 New Steel 33mm Quartz
Promoted
Maurice Lacroix Les Classiques Date
Damenuhr Lederband schwarz Datum LC1026-SS001-130-1 NEU OVP. Garantie
Php23,497
Free shipping
Rolex GMT-Master II 126720VTNR Unworn Steel 40mm Automatic
Rolex GMT-Master II
Sprite - Edelstahl - Armband Edelstahl / Jubilé - 40mm - Ungetragen
Php1,596,771
+ Php9,227 for shipping

The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

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Rolex Datejust 41 126300 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
Steel Datejust 41 Watch - Smooth Bezel - Blue Roman Dial - Oyster Bracelet #126300
Php700,877
+ Php5,664 for shipping
Girard Perregaux Laureato 81005D11A182511A New Steel 38mm Automatic
Promoted
Girard Perregaux Laureato
81005D11A182511A
Php675,131
+ Php8,525 for shipping
Montblanc Heritage Spirit 116534 Unworn Steel 41mm Automatic
Promoted
Montblanc Heritage Spirit
Orbis Terrarum Asian UNICEF Limited Edition
Php242,970
Free shipping
Seiko 7N21-8A00 Unworn 34mm Quartz The Philippines, Manila
Seiko
Nagano Olympics White Dial
Php30,000
Excl. shipping
Private Seller
Patek Philippe Aquanaut 5167R-001 Unworn Rose gold 40mm Automatic
Promoted
Patek Philippe Aquanaut
5167R 18K Rose Gold Brown Arabic Dial
Php4,857,451
Free shipping
Rolex Datejust 41 126334 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
Ii 41mm 126334 Wimbledon Oyster New
Php839,629
+ Php18,453 for shipping
Zenith Chronomaster Sport 51.3100.3600/69.M3100 New Gold/Steel 41mm Automatic
Promoted
Zenith Chronomaster Sport
41mm Rose Gold Stainless Steel Silver Dial ref: 51.3100.3600/69.M3100
Php886,824
+ Php8,582 for shipping
Audemars Piguet Royal Oak 15510ST.OO.1320ST.08 Unworn Steel 41mm Automatic
Audemars Piguet Royal Oak
15510ST.00.1320ST.08 NEW White Dial Box + Papers + Invoice
Php3,074,949
+ Php14,086 for shipping
Patek Philippe Nautilus 5712R-001 Unworn Rose gold 40mm Automatic
Patek Philippe Nautilus
18kt Roségold - Armband Leder Faltschließe - 40mm - Ungetragen
Php9,839,282
+ Php9,227 for shipping
Audemars Piguet Royal Oak Selfwinding 15510ST.OO.1320ST.03 New Steel Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
50TH ANNIVERSARY White Dial Ref. 15510ST.OO.1320ST.03
Php2,860,724
+ Php5,664 for shipping
Audemars Piguet Royal Oak Lady 77350ST.OO.1261ST.01 Unworn Steel 34mm Automatic
Audemars Piguet Royal Oak Lady
34 mm Lady Automatic Steel
Php1,676,182
+ Php15,378 for shipping
Montblanc 1858 MB125583 Unworn Bronze 42mm Automatic
Promoted
Montblanc 1858
Monopusher Chronograph (Limited Edition)
Php178,383
Free shipping
Zodiac ZO3605 New Steel 42mm Automatic
Promoted
Zodiac
Sea-Chron The Deep Chronograph Automatic
Price on request
+ Php4,859 for shipping
Girard Perregaux Laureato 81015-52-002-52A Unworn Rose gold 42mm Automatic
Promoted
Girard Perregaux Laureato
81015-52-002-52A 18K Rose Gold Skeleton
Php5,463,925
Free shipping
Parmigiani Fleurier Tonda PFC914-1020001-100182 Unworn Steel 40mmmm Automatic
Parmigiani Fleurier Tonda
Pf Micro
Php1,413,197
+ Php17,164 for shipping
Rolex Datejust 41 126300 Unworn Steel 41mm Automatic
Rolex Datejust 41
126300
Php704,304
+ Php30,694 for shipping
Rolex Datejust 41 126331 Unworn Gold/Steel 41mm Automatic
Rolex Datejust 41
126331 99% NEW LC100 Wimbledon Dial Partly Stickered FULLSET
Php940,507
+ Php14,086 for shipping
Omega Speedmaster Professional Moonwatch Moonphase 304.63.44.52.01.001 Unworn Ceramic 44.2mm Automatic
Omega Speedmaster Professional Moonwatch Moonphase
Keramik Sedna-Gold - Armband Leder Kroko Faltschließe - 44,25mm - Ungetragen
Php1,594,680
+ Php9,227 for shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
Stainless Steel White Index Dial Smooth Bezel Jubilee (REF#126300)
Php675,131
+ Php5,664 for shipping
Patek Philippe Calatrava 6000G-001 Unworn White gold 37mm Automatic
Patek Philippe Calatrava
Serviced 2023
Php1,839,187
+ Php15,378 for shipping
Seiko Prospex SBDX027 New Titanium 53.5mm Automatic The Philippines, Manila
Seiko Prospex
JDM Gundam Mobile Suit Zeon MS-06C Zaku II SBDX027
Php257,408
Free shipping
Poljot MOSCOW CLASSIC CHRONOGRAPH 31681/00511017SK Swarovski stones New Steel 39mm Manual winding
Promoted
Poljot
MOSCOW CLASSIC CHRONOGRAPH 31681/00511017SK Swarovski stones
Php35,615
+ Php1,230 for shipping
Patek Philippe Nautilus 7118/1200A-010 Unworn Steel 35mm Automatic
Promoted
Patek Philippe Nautilus
7118/1200A Diamond Bezel Silver Index Dial
Php4,004,956
Free shipping
Hermès W049427WW00 Unworn Titanium Automatic
Hermès
H08
Php460,863
+ Php17,164 for shipping
Omega Speedmaster Professional Moonwatch 311.32.40.30.01.001 Unworn Steel 39.7mm Manual winding
Omega Speedmaster Professional Moonwatch
311.32.40.30.01.001
Php470,561
+ Php30,694 for shipping
Piaget Altiplano G0A40030 New Rose gold 41mm Manual winding
Piaget Altiplano
Chronograph G0A40030 Roségold Ultra Thin chronograph Box Papers
Php860,543
+ Php14,086 for shipping
Vacheron Constantin Overseas X55AV148 Unworn Steel 42.5mm Automatic
Vacheron Constantin Overseas
Edelstahl - Armband Edelstahl - 42,5mm - Ungetragen
Php3,072,427
+ Php9,227 for shipping
Rolex Oyster Perpetual 41 124300-0006 Unworn Steel 41mm Automatic
Promoted
Rolex Oyster Perpetual 41
41mm Turquoise Dial (Ref # 124300)
Php1,830,863
+ Php5,664 for shipping
Audemars Piguet Royal Oak Lady 15451ST.ZZ.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Lady
37mm Blue Dial - Diamond Bezel
Php2,475,829
+ Php15,378 for shipping
Seiko Prospex SBDX029 New Titanium 53.5mm Automatic The Philippines, Manila
Seiko Prospex
JDM Gundam Mobile Suit Zeon MS-06S Char's Zaku II SBDX029
Php257,408
Free shipping
Poljot Sturmanskie Gagarin 2416/3805146 New Steel 40mm Automatic
Promoted
Poljot
Sturmanskie Gagarin Retro Vintage Automatik 2416/3805146 Limited
Php18,392
+ Php1,230 for shipping
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
Promoted
Rolex Milgauss
116400 Oyster Steel Black Index Dial
Php852,438
Free shipping
Tudor Black Bay 79230R New Steel 41mm Automatic
Tudor Black Bay
Heritage Black Bay QATAR EDITION
Php457,716
+ Php17,164 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.