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Tudor Heritage Black Bay Automatik Bronze 79250BM Leder
TOP
Tudor Heritage Black Bay Automatik Bronze 79250BM Leder
Php 202,591
Seller
Uhren2000 GmbH
311
DE
Chopard L' Heure de Diamant
TOP
Chopard L' Heure de Diamant
Php 2,898,018
Seller
GMT Watches And Jewellery Trading
AE
Pequignet Ligne Moorea Ronde
TOP
Pequignet Ligne Moorea Ronde
Php 1,218,046
Seller
Uhren Schmuck Kunst
 
DE
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Php 3,657,892
BrandBoutique Member
Les Ateliers deMonaco SARL
Richard Mille Felipe Massa Flyback Chronograph RM 011-03
TOP
Richard Mille Felipe Massa Flyback Chronograph RM 011-03
Php 10,369,055
Seller
H&Y Jewellery
22
UK
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
Php 1,172,401
Seller
Fernando Monge SA
102
ES
Rolex Datejust Rose Gold MOP Diamonds
TOP
Rolex Datejust Rose Gold MOP Diamonds
Php 743,116
Seller
Harley's Time LLC
63
US
Rolex DAYTONA  COSMOGRAPH  116508 Green Dial 40mm Yellow Gold...
TOP
Rolex DAYTONA COSMOGRAPH 116508 Green Dial 40mm Yellow Gold...
Php 1,656,931
Free shipping
Seller
Plus Watch - Luxury Watches
2552
IT
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
Php 812,865
Seller
WatchesofMayfair.com
382
UK
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
Php 1,469,409
Seller
Trendpartners
12
NL
Ulysse Nardin Maxi Marine 8006-102-3A/926
TOP
Ulysse Nardin Maxi Marine 8006-102-3A/926
Php 1,010,265
Free shipping
Seller
Iceberg Jewelers
138
US
Hamilton Pan Europ
TOP
Hamilton Pan Europ
Php 50,299
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Admiral Chronographe Flyback Armure
Straight from the manufacturer
Ateliers deMonaco Admiral Chronographe Flyback Armure
Php 806,612
BrandBoutique Member
Les Ateliers deMonaco SARL
Stowa Partitio Klassik weiß Automatik
Stowa Partitio Klassik weiß Automatik
Php 36,391
Seller
STOWA Uhren
 
DE
Seiko Prospex Limited Edition
TOP
Seiko Prospex Limited Edition
Php 137,701
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
83
PL
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Php 3,988,098
Seller
Private Seller
PH
Bulgari Carbon Gold Oro Rosa Via Dei Condotti 10 Roma 102248
TOP
Bulgari Carbon Gold Oro Rosa Via Dei Condotti 10 Roma 102248
Php 118,741
Free shipping
Seller
Plus Watch - Luxury Watches
2552
IT
Arnold & Son DBG Skeleton
TOP
Arnold & Son DBG Skeleton
Php 1,500,673
Seller
WatchesofMayfair.com
382
UK
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Php 153,194
Seller
Classic Watch
16
DE
Davosa Ternos Ceramic Green
Davosa Ternos Ceramic Green
Php 46,771
Seller
Toptime, s.r.o.
22
SK
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Php 31,821
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Poinçon de Genève Classique
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Classique
Php 1,231,803
BrandBoutique Member
Les Ateliers deMonaco SARL
Stowa Fliegeruhr Klassik Sport Baumuster B
Stowa Fliegeruhr Klassik Sport Baumuster B
Php 64,529
Seller
STOWA Uhren
 
DE
Rolex Daytona
Rolex Daytona
Price on request
Seller
Chronorelojes, S.L.
9
ES
Audemars Piguet Royal Oak Perpetual Calendar
Audemars Piguet Royal Oak Perpetual Calendar
Php 2,369,813
Seller
Firma Boris Pjanic
 
DE
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm
Php 555,187
Free shipping
Seller
Plus Watch - Luxury Watches
2552
IT
Breguet Hora Mundi 5727
TOP
Breguet Hora Mundi 5727
Php 2,857,532
Seller
WatchesofMayfair.com
382
UK
Movado Herren black saphire
Movado Herren black saphire
Php 111,925
Seller
Uhren Schmuck Kunst
 
DE
Patek Philippe Nautilus 5711A Blue Dial
Patek Philippe Nautilus 5711A Blue Dial
Php 2,782,156
Seller
Pristine Watches London
 
UK
Maurice Lacroix AI1018-PVB01-334-1
TOP
Maurice Lacroix AI1018-PVB01-334-1
Php 65,853
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
Php 1,500,673
BrandBoutique Member
Les Ateliers deMonaco SARL
Stowa Marine Original blue limited no. 146/200
Stowa Marine Original blue limited no. 146/200
Php 74,533
Seller
STOWA Uhren
 
DE
B.R.M DDF6 245 R 05
B.R.M DDF6 245 R 05
Php 202,064
Seller
Private Seller
PH
Corum Admiral's Cup AC-One
TOP
Corum Admiral's Cup AC-One
Php 406,432
Seller
Kaloudis & Sons
23
GR
Bulgari Carbon Gold Automatic 40mm Blue Dial T  102634
TOP
Bulgari Carbon Gold Automatic 40mm Blue Dial T 102634
Php 118,741
Free shipping
Seller
Plus Watch - Luxury Watches
2552
IT
A. Lange & Söhne Zeitwerk
TOP
A. Lange & Söhne Zeitwerk
Php 3,130,155
Seller
WatchesofMayfair.com
382
UK
Fortis B42 Stratoliner Chronograph –  665.10.11 M – NEU/Ungetr...
Fortis B42 Stratoliner Chronograph – 665.10.11 M – NEU/Ungetr...
Php 124,431
Free shipping
Seller
Watch Agent
21
AT
Tudor Pelagos
Tudor Pelagos
Php 200,090
Seller
Chronorelojes, S.L.
9
ES
Seiko Astron SSE021J1
TOP
Seiko Astron SSE021J1
Php 92,750
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Poinçon de Genève Saphir
Straight from the manufacturer
Ateliers deMonaco Poinçon de Genève Saphir
Php 1,450,651
BrandBoutique Member
Les Ateliers deMonaco SARL
Stowa Fliegeruhr TESTAF TO1
Stowa Fliegeruhr TESTAF TO1
Php 74,533
Seller
STOWA Uhren
 
DE
Speake-Marin Piccadilly Shimoda (nº11)
Speake-Marin Piccadilly Shimoda (nº11)
Php 406,432
Free shipping
Seller
WatchXpert
 
PT
Franck Muller Master Banker
Franck Muller Master Banker
Php 1,320,443
Seller
ELAFITI, s.r.o.
 
CZ
Maurice Lacroix MP6558-SS001-095-1 Masterpiece Herrenuhr...
Maurice Lacroix MP6558-SS001-095-1 Masterpiece Herrenuhr...
Php 562,315
Seller
Juwelier Hobil GmbH
 
DE
Panerai Radiomir 3 Days Acciaio 47 mm
TOP
Panerai Radiomir 3 Days Acciaio 47 mm
Php 510,229
Seller
WatchesofMayfair.com
382
UK
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
TOP
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
Php 1,800,808
Seller
RIVIERAWATCH
75
FR
Rolex Datejust unworn  LC 100 FULL SET
Rolex Datejust unworn LC 100 FULL SET
Php 331,399
Seller
LUWATRA
 
DE
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
Php 22,902
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
Php 1,500,673
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Submariner Sea-Dweller  NEU
Rolex Submariner Sea-Dweller NEU
Php 531,488
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
153
DE
Omega Speedmaster Professional - Moonwatch - 311.30.42.30.01.005
Omega Speedmaster Professional - Moonwatch - 311.30.42.30.01.005
Php 201,798
Seller
Hoboken Watch
 
US
Philip Watch R8273908165
Philip Watch R8273908165
Php 24,949
Seller
MAN DI CUTOLO ANDREA
 
IT
Meistersinger Perigraph ltd. Edition Diapharm No. 2
Meistersinger Perigraph ltd. Edition Diapharm No. 2
Php 62,466
Seller
Diapharm GmbH & Co. KG
 
DE
Jaeger-LeCoultre Geophysic True Second Stainless Steel 39.6mm
TOP
Jaeger-LeCoultre Geophysic True Second Stainless Steel 39.6mm
Php 438,947
Seller
WatchesofMayfair.com
382
UK
Panerai Luminor 1950 Left-Handed 3 Days Acciao - 47mm
Panerai Luminor 1950 Left-Handed 3 Days Acciao - 47mm
Php 406,432
Free shipping
Seller
WatchXpert
 
PT
Tissot T-Race
Tissot T-Race
Php 41,024
Seller
Stephen Hughes Limited
 
UK
Swatch svur100
TOP
Swatch svur100
Php 5,422
Seller
WatchNation Limited
54
UK
Ateliers deMonaco Ronde de Monte-Carlo Femme
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo Femme
Php 4,083,082
BrandBoutique Member
Les Ateliers deMonaco SARL
TAG Heuer Aquaracer
TAG Heuer Aquaracer
Php 129,371
Seller
Malalan snc
7
IT
Omega Speedmaster FOIS First Omega in Space
Omega Speedmaster FOIS First Omega in Space
Php 217,750
Seller
Hoboken Watch
 
US
Breitling Superocean Héritage 46
Breitling Superocean Héritage 46
Php 159,073
Seller
Time and Design
 
CH
Frederique Constant FC-335MC4P5 Classics Moonphase Date
Frederique Constant FC-335MC4P5 Classics Moonphase Date
Php 97,106
Seller
Juwelier Hobil GmbH
 
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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