290,013 listings including promoted listings
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Eterna Kontiki
Diver White Dial 150 Pieces Limited Edition (2023)
Php67,851
+ Php1,885 for shipping
Promoted
Rolex Datejust 36
(2024 Full Set) Datejust 36 Olive Green Palm Oyster Strap
Php648,350
Free shipping
Promoted
Eterna Super Kontiki
Brown Leather Strap Swiss Made
Php60,312
+ Php1,885 for shipping
Promoted
Cartier Santos
Aftermarket Iced Out 13 Ct Diamonds Large Wssa0009 2018
Php696,805
+ Php5,846 for shipping
Promoted
Rolex GMT-Master II
126720VTNR "Sprite" Left Hand Watch Jubilee Band Complete
Php1,121,915
+ Php5,846 for shipping
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
Php949,545
+ Php5,846 for shipping
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
Php843,843
+ Php26,573 for shipping
Popular
Rolex Submariner Date
Ref.126610LV Starbucks
Php955,562
+ Php3,712 for shipping
Seiko Scuba
SKX009K2
Php33,364
Excl. shipping
Private Seller
Popular
Rolex GMT-Master II
Ref.126713GRNR Nuovo del 2023 Full set 40
Php1,201,530
+ Php37,744 for shipping
Popular
Rolex GMT-Master II
126710BLNR
Php1,100,878
+ Php15,727 for shipping
Popular
Rolex Daytona
Panda 116500LN - LC100 2024 - Full Stickers - discontinued
Php1,981,581
+ Php12,519 for shipping
Promoted
Cartier Santos
Large Wssa0009 Aftermarket Iced Out 2018 13 Ct Diamonds
Php738,141
+ Php5,846 for shipping
Promoted
Rolex GMT-Master II
126710BLNR 40mm Stainless Steel Batgirl Box Papers New 2023
Php1,062,864
+ Php5,846 for shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
Php856,244
+ Php5,846 for shipping
Promoted
Rolex GMT-Master II
Batgirl/Batman Jubilee NEW/UNWORN
Php1,062,864
+ Php26,573 for shipping
Popular
Rolex Submariner Date
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
Php971,918
+ Php18,809 for shipping
Cartier Santos
WSSA0029
Php460,000
Excl. shipping
Private Seller
Popular
Cartier Santos
Blue Fullset Deutsch Unworn Ref.WSSA0013
Php439,722
+ Php25,100 for shipping
Popular
Rolex GMT-Master II
126720VTNR
Php1,202,258
+ Php5,849 for shipping
Popular
Patek Philippe Twenty~4
Twenty 4 Rose Gold
Php1,572,683
+ Php3,145 for shipping
Popular
Rolex Oyster Perpetual 41
NEW 11/2023 Black dial Fully Stickered
Php546,665
+ Php9,436 for shipping
Promoted
Rolex Datejust 41
Steel White Roman Dial Mens Jubilee Watch Complete 126300
Php608,169
+ Php5,846 for shipping
Promoted
Rolex Daytona
40mm Stainless Steel Black Index Dial Ceramic Bezel 116500LN
Php1,742,013
+ Php5,846 for shipping
Popular
Rolex Submariner Date
New 2023 Fullset
Php849,186
+ Php34,536 for shipping
Popular
Rolex Datejust 36
NEW 2022 TOP Rolex Palm Motif Dial Datejust Weissgold Oyster Full Set
Php814,650
+ Php18,809 for shipping
Rolex Submariner (No Date)
124060
Php693,859
Excl. shipping
Private Seller
Popular
Omega Speedmaster
Snoopy Award' 50th Anniversary NEW 2023
Php1,100,878
+ Php25,163 for shipping
Popular
Vacheron Constantin Historiques
222 new full set
Php4,718,049
+ Php25,163 for shipping
Popular
Omega Speedmaster Professional Moonwatch
Co-Axial Hesalite B/P Full set NEW 2023
Php440,288
+ Php18,872 for shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

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Vacheron Constantin Overseas
4520V/210A Blue Stainless Steel 2024
Php1,883,736
+ Php29,526 for shipping
Promoted
Rolex Submariner Date
16800
Php1,121,915
+ Php5,846 for shipping
Promoted
Rolex Submariner (No Date)
Black Dial No Date 124060
Php794,240
+ Php5,846 for shipping
Promoted
TAG Heuer Carrera
Calibre Heuer 02 Twin-Time
Php370,524
+ Php16,670 for shipping
Rolex GMT-Master II
126720VTNR
Php1,137,271
+ Php5,849 for shipping
Seiko Scuba
SKX007K2
Php34,840
Excl. shipping
Private Seller
Rolex GMT-Master II
Sprite Oyster - Ref. 126720VTNR - Unworn - Full Set 2023
Php1,119,750
+ Php5,599 for shipping
Rolex GMT-Master II
“Rootbeer” New full set 10.2022
Php1,144,913
+ Php25,163 for shipping
Popular
Rolex GMT-Master II
126720VTNR "Sprite" Oyster Stainless Steel 2023
Php1,092,153
+ Php7,381 for shipping
Popular
Tudor Pelagos
Alinghi Red Bull Pelagos Fxd – Racing
Php203,668
+ Php17,656 for shipping
Popular
Tudor Black Bay Fifty-Eight
58 Silver 925 Ref. 79010SG B+P
Php229,612
+ Php11,889 for shipping
Promoted
Rolex Datejust 41
Steel Datejust 41 Watch - Smooth Bezel - Blue Roman Dial - Oyster Bracelet #126300
Php649,564
+ Php5,846 for shipping
Popular
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
Php1,163,723
+ Php7,549 for shipping
Popular
Omega Speedmaster Professional Moonwatch
310.30.42.50.04.001 Professional White NEW Model Unworn/New 4-2024
Php622,783
Free shipping
Rolex Submariner Date
"Kermit" - Ref. 16610LV - Year 2007 - Official Rolex Geneve Service
Php1,037,971
+ Php12,581 for shipping
Popular
Cartier Santos Dumont
Extra Large Roségold - Neu 04/23 Full Set
Php849,249
+ Php12,519 for shipping
Rolex Oyster Perpetual 41
“yellow” 41 New full set
Php1,082,006
+ Php25,163 for shipping
Rolex GMT-Master II
"Rootbeer" New Full set 2022
Php1,119,750
+ Php25,163 for shipping
Popular
Tudor Black Bay
Ref.79360N
Php358,572
+ Php3,712 for shipping
Popular
H.Moser & Cie.
Streamliner Perpetual Calendar
Php2,657,308
+ Php4,665 for shipping
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
Php1,121,974
+ Php5,846 for shipping
Popular
Hublot Big Bang Ferrari
Unico Magic Gold 45mm
Php2,421,932
Free shipping
Popular
Rolex GMT-Master II
126710BLNR
Php1,096,878
+ Php5,846 for shipping
Popular
Tudor Pelagos
25600TN
Php276,729
+ Php9,436 for shipping
Rolex Explorer
40mm - Ref 22470 - New 2023
Php613,346
+ Php12,581 for shipping
Popular
Yema
NEW Wristmaster Traveller Micro-Rotor Green LIMITED EDITION 12/2023
Php162,930
+ Php9,436 for shipping
Rolex Oyster Perpetual 34
11-2023 Full Sticker NEW NEU Fullset blue blau 124200
Php433,369
+ Php94,361 for shipping
Popular
Rolex Oyster Perpetual 41
Blue NEW 2022
Php553,584
+ Php25,163 for shipping
Popular
Rolex Daytona
DIAMOND Dial Oysterflex 2022 new PARTIAL STICKERS Fullset
Php2,453,323
+ Php31,454 for shipping
Promoted
Rolex Oyster Perpetual 41
Black dial 124300
Php578,703
+ Php5,846 for shipping
Popular
Tudor Pelagos
Alinghi Red Bull Pelagos Fxd – Racing M25707KN
Php217,030
+ Php6,291 for shipping
Rolex GMT-Master II
Batgirl
Php1,163,723
+ Php37,681 for shipping
Popular
Rolex Datejust 41
Wimbledon - Neu 08/2023 LC100 - Full Set
Php830,377
+ Php12,519 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.