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Gérald Genta 48 month perpetual calendar moon phase
TOP
Gérald Genta 48 month perpetual calendar moon phase
Php 1,784,622
Seller
Shiva's Gold and Gems
 
AN
B.R.M Skipper 6 Marlin edition
TOP
B.R.M Skipper 6 Marlin edition
Php 221,823
Free shipping
Seller
Solexport International
MU
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
Php 2,054,489
Seller
ZEGG & CERLATI
48
MC
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
TOP
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
Php 3,249,205
Seller
Melvyn Franks Luxury Watches
13
US
Rolex Oyster Perpetual Datejust
Rolex Oyster Perpetual Datejust
Php 360,000
Seller
Private Seller
PH
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
Php 3,243,930
Seller
Mall of the Watch
742
MC
Hublot Wall Clock Dealer Display 34cm
TOP
Hublot Wall Clock Dealer Display 34cm
Php 244,067
Seller
Timepiece Bank
380
BE
Tudor Prince Date
Tudor Prince Date
Php 151,883
Seller
Private Seller
PH
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
Php 339,840
Seller
CANTELI JOYEROS SL
5
ES
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Patek Philippe 5070 18K Rose Gold Chronograph Mens Watch...
Php 4,068,287
Seller
Private Seller
PH
B.R.M DDF6 245 R 05
B.R.M DDF6 245 R 05
Php 206,127
Seller
Private Seller
PH
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
TOP
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
Php 6,877,131
Seller
ZEGG & CERLATI
48
MC
Perrelet Turbine Macau  (Limited Edition)
TOP
Perrelet Turbine Macau (Limited Edition)
Php 253,335
Free shipping
Seller
Istock LTD
99
LV
Breguet Tradition 7027BA
TOP
Breguet Tradition 7027BA
Php 970,090
Seller
Watchdeals
169
NL
Rolex NEW Rolex 126711 GMT Master II ROOT BEER
TOP
Rolex NEW Rolex 126711 GMT Master II ROOT BEER
Php 922,091
Seller
WearingTime LLC
14
US
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
TOP
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
Php 370,117
Seller
Timepiece Bank
380
BE
F.P.Journe Octa Calendrier Platinum LE NEW
TOP
F.P.Journe Octa Calendrier Platinum LE NEW
Php 2,465,387
Seller
Noblesse LP
83
UK
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
Php 3,262,466
Seller
WatchesofMayfair.com
430
UK
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
Php 1,350,671
Seller
Metals In Time
5
US
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
Php 1,594,160
Seller
RIVIERAWATCH
90
FR
Breguet SECRET DE LA REINE
TOP
Breguet SECRET DE LA REINE
Php 5,437,444
Seller
ZEGG & CERLATI
48
MC
Sinn 104 St Sa I W
TOP
Sinn 104 St Sa I W
Php 83,415
Seller
Classic Watch
19
DE
Chopard L.U.C Lunar One 161927-1001
TOP
Chopard L.U.C Lunar One 161927-1001
Php 2,035,952
Seller
Watchdeals
169
NL
Rolex Day-Date 40 Everose-Gold 228345RBR Choco Diamant
TOP
Rolex Day-Date 40 Everose-Gold 228345RBR Choco Diamant
Php 2,444,378
Seller
Uhren2000 GmbH
341
DE
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
Php 957,732
Seller
Timepiece Bank
380
BE
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
Php 5,422,490
Seller
TimeWorld
32
CH
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
Php 735,291
Seller
WatchesofMayfair.com
430
UK
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
Php 206,941
Seller
Chase Hattan
21
UK
Breguet Marine Chronograph/In Stock/An Lager
TOP
Breguet Marine Chronograph/In Stock/An Lager
Php 1,087,223
Seller
Ronald Grob, Exklusive Zeitmesser
112
CH
Cvstos Jetliner
TOP
Cvstos Jetliner
Php 786,536
Seller
VI Watch Guy
80
VI
Cartier ank Americaine WB7072K2 18K Yellow Gold Quartz Ladies...
TOP
Cartier ank Americaine WB7072K2 18K Yellow Gold Quartz Ladies...
Php 1,030,578
Free shipping
Seller
AB Time Inc.
152
US
De Grisogono Uno DF S29
TOP
De Grisogono Uno DF S29
Php 1,720,828
Seller
Watchdeals
169
NL
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Php 30,765
Seller
WatchNation Limited
76
UK
Patek Philippe Perpetual Calendar
TOP
Patek Philippe Perpetual Calendar
Php 4,353,684
Seller
上海天仪轩钟表有限公司
CN
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
TOP
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
Php 149,171
Free shipping
Seller
Ye Olde Timekeepers, Inc.
16
US
IWC Da Vinci Perpetual Calendar Chronograph
TOP
IWC Da Vinci Perpetual Calendar Chronograph
Php 1,553,379
Seller
WatchesofMayfair.com
430
UK
Porsche Design Huawei Smartwatch -UK
Straight from the manufacturer
Porsche Design Huawei Smartwatch -UK
Php 30,586
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Hublot Spirit of Big Bang All Black 42mm
TOP
Hublot Spirit of Big Bang All Black 42mm
Php 1,087,223
Seller
Ronald Grob, Exklusive Zeitmesser
112
CH
Richard Mille RM50-02 AirBus
Richard Mille RM50-02 AirBus
Php 47,463,348
Seller
Raffi Boyadjian Watches Inc.
13
US
Breguet 6190AG12 desk clock chronograph  6190 breguet
TOP
Breguet 6190AG12 desk clock chronograph 6190 breguet
Php 1,297,572
Seller
Watchdeals
169
NL
Hamilton Pan Europ
TOP
Hamilton Pan Europ
Php 48,631
Seller
WatchNation Limited
76
UK
U-Boat CHIMERA 43 BRONZE CHRONO Limited Edition
U-Boat CHIMERA 43 BRONZE CHRONO Limited Edition
Php 405,337
Seller
LUX-Timepieces GmbH
632
DE
Alain Silberstein KA21 - Krono A Noir
Alain Silberstein KA21 - Krono A Noir
Php 163,274
Seller
AL MASAOOD JEWELLERY LLC
 
AE
Blancpain Ultraplate
TOP
Blancpain Ultraplate
Php 370,735
Seller
WatchesofMayfair.com
430
UK
Porsche Design Huawei Smartwatch - EU
Straight from the manufacturer
Porsche Design Huawei Smartwatch - EU
Php 30,586
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Jaeger-LeCoultre Rendez-Vous Night & Day
TOP
Jaeger-LeCoultre Rendez-Vous Night & Day
Php 1,768,440
Seller
Ronald Grob, Exklusive Zeitmesser
112
CH
JeanRichard Men's Terrascope Leather Strap Automatic Watch...
JeanRichard Men's Terrascope Leather Strap Automatic Watch...
Php 40,195
Free shipping
Seller
The Watch Outlet
8
US
Corum Admirals Cup Challenger 44
TOP
Corum Admirals Cup Challenger 44
Php 330,887
Seller
Shiva's Gold and Gems
 
AN
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Php 98,245
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
229
DE
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
Php 22,143
Seller
WatchNation Limited
76
UK
Junghans FORM C Chronoscope
Junghans FORM C Chronoscope
Php 22,862
Seller
LUX-Timepieces GmbH
632
DE
TAG Heuer Monaco 24 Ore Les Mans calibre 36 Chronograf
TAG Heuer Monaco 24 Ore Les Mans calibre 36 Chronograf
Php 605,534
Free shipping
Seller
SORELLE RONCO
606
IT
Chopard Happy Sport 36 mm Automatic
TOP
Chopard Happy Sport 36 mm Automatic
Php 1,039,293
Seller
WatchesofMayfair.com
430
UK
Porsche Design Chronotimer Series 1 Deep Blue
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Deep Blue
Php 244,067
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Ulysse Nardin Diver Deep Dive Ltd. Edition
TOP
Ulysse Nardin Diver Deep Dive Ltd. Edition
Php 536,799
Seller
Ronald Grob, Exklusive Zeitmesser
112
CH
Ball GM1020D-LCJ-BK Trainmaster WorldTime Automatic Black Dial...
Ball GM1020D-LCJ-BK Trainmaster WorldTime Automatic Black Dial...
Php 65,093
Free shipping
Seller
The Watch Outlet
8
US
Vacheron Constantin MALTE TOURBILLON
Vacheron Constantin MALTE TOURBILLON
Php 10,504,154
Seller
ZEGG & CERLATI
48
MC
Heuer Taschenuhr mit Doppelchrono 1/ 10 Sekunde
Heuer Taschenuhr mit Doppelchrono 1/ 10 Sekunde
Php 142,115
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
229
DE
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
Php 5,641,358
Free shipping
Seller
In Time NYC
 
US
Sinn U1 Taucheruhr U-Boot-Stahl
Sinn U1 Taucheruhr U-Boot-Stahl
Php 98,801
Seller
LUX-Timepieces GmbH
632
DE
TAG Heuer Calibre 36 RS Caliper Ti2- COSC certified
TAG Heuer Calibre 36 RS Caliper Ti2- COSC certified
Php 447,971
Free shipping
Seller
SORELLE RONCO
606
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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