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Hamilton Jazzmaster Viewmatic H32325135 New Steel 34mm Automatic
TOP
Hamilton H32325135
Php 28,857
Verified Dealer
19
HK
Omega Constellation Double Eagle 121.32.44.52.01.001 New Steel 44mm Automatic
TOP
Omega Constellation Double Eagle Day-Date Chrono (SPECIAL OFFER)
Php 302,947
Verified Dealer
1425
ES
Rolex Daytona 6263 Unworn Steel 37mm Manual winding
TOP
Rolex Daytona
Php 7,094,970
Verified Dealer
 
JP
Hamilton Khaki Navy Pioneer H78465553 New Steel 40mm Automatic
TOP
Hamilton H78465553 Khaki Navy Pioneer
Php 37,876
Verified Dealer
19
HK
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new official retail price:...
Php 4,206,114
Verified Dealer
36
CH
Panerai Radiomir 3 Days 47mm PAM 00504 # PAM504 Unworn Ceramic 47mm Manual winding
TOP
Panerai PAM 504 RADIOMIR COMPOSITE 3 Days - NET EXPORT
Php 294,651
Verified Dealer
23
DE
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
Php 569,028
Verified Dealer
604
US
IWC Da Vinci (submodel) 9310 Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
Php 480,699
Verified Dealer
21
CH
JeanRichard Paramount Unworn 38mm Automatic
TOP
JeanRichard Paramount Pack 3 watches
Php 1,072,760
Verified Dealer
186
ES
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
Php 168,781
Verified Dealer
75
DE
Universal Genève Compax U-901 Unworn White gold 39mm Automatic
TOP
Universal Genève Compax Chronograph White and Yellow Gold
Php 413,084
Verified Dealer
1425
ES
Patek Philippe Twenty~4 4910/10A-001 Unworn Steel 30mm Quartz
TOP
Patek Philippe Twenty-4 stahl Ref. 4910/10A-001 Zifferblatt...
Php 592,163
Verified Dealer
489
DE
Hublot Big Bang Unico 441.NM.1170.RX New Titanium 42mm Automatic
Hublot Big Bang Unico Titanium Ceramic 42mm Automatic Black...
Php 711,952
Verified Dealer
579
JP
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, official retail price: 32.600...
Php 1,161,689
Verified Dealer
36
CH
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
Php 205,970
Free shipping
Verified Dealer
362
LV
Seiko Monster SZSC005 New Steel 42mm Automatic The Philippines, Manila
Seiko JDM Green Monster Gen 3 Watch SZSC005
Php 40,908
Verified Dealer
PH
Jaeger-LeCoultre 19001 Unworn Yellow gold 40mm Manual winding
TOP
Jaeger-LeCoultre Vintage Unworn Yellow Gold Pendant-Watch
Php 146,880
Verified Dealer
21
CH
Cvstos Challenge-R New Steel 50mm Automatic
TOP
Cvstos Challenge-R 50 Chronograph 50mm Automatic Open-Worked...
Php 362,881
Free shipping
Verified Dealer
494
US
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Php 140,174
Verified Dealer
75
DE
Omega Speedmaster New
TOP
Omega Speedmaster Apollo 11 - 50th Anniversary 310.20.42.50.01...
Php 610,390
Verified Dealer
41
UK
Zenith El Primero 03.A384.400/21.C815 New Steel 37mm Automatic
TOP
Zenith 50th El Primero Anniversary El Primero A384 Revival/In...
Php 355,183
Verified Dealer
302
CH
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
Php 369,029
Verified Dealer
62
ES
Rolex Day-Date 36 118348 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date 36, new, official retail price: 48.300 CHF
Php 1,805,825
Verified Dealer
36
CH
Sinn EZM 3 603.010 New Steel 41mm Automatic
TOP
Sinn EZM 3
Php 90,398
Free shipping
Verified Dealer
362
LV
Seiko Marinemaster SLA027J1 New Steel 44mm Automatic The Philippines, Manila
Seiko Limited Edition 1968 Zimbe Navy Blue Marinemaster SLA027J1
Php 259,186
Verified Dealer
PH
Cuervo y Sobrinos Espléndidos Cuervo y Sobrinos 1704 New White gold Manual winding
TOP
Cuervo y Sobrinos Esplendido 1704
Php 143,035
Free shipping
Verified Dealer
10
CH
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
Php 300,373
Verified Dealer
792
UK
Sinn EZM 13 613.010 New Steel 41mm Automatic
TOP
Sinn EZM 13
Php 128,731
Verified Dealer
75
DE
Eterna Kontiki 159843411306 New Steel 42mm Automatic
Eterna KonTiki Four-Hands 1598.43.41.1306
Php 74,092
Verified Dealer
271
DE
Frederique Constant Manufacture Slimline Moonphase FC-705N4S6 New Steel 42mm Automatic
TOP
Frederique Constant Manufacture Slimline Moonphase
Php 141,539
Verified Dealer
302
CH
Corum Admiral's Cup Legend 42 984.101.20/F373 AA12 New Steel 42mm Automatic
TOP
Corum Admiral's Cup Legend 42
Php 210,547
Verified Dealer
62
ES
Breguet Héritage 5400BB/12/9V6 New White gold 42mm Automatic
TOP
Breguet Héritage Chronograph, official retail price: 43.000 CHF
Php 1,482,155
Verified Dealer
36
CH
Casio G-Shock GWR-B1000X-1AER New Carbon 50,1mm
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
Php 57,157
Verified Dealer
140
ES
Seiko SRPD46K1 New Steel 45mm Automatic The Philippines, Manila
Seiko Gold Ring Black Series Ninja Turtle Watch SRPD46K1
Php 24,835
Verified Dealer
PH
Hanhart Pioneer 712  01056 Unworn Steel 40mm Automatic
TOP
Hanhart Pioneer TachyTele chronograph full set 712 01056
Php 132,325
Verified Dealer
34
UK
Jaeger-LeCoultre Master Chronograph Q1538420 or 1538420 New Steel 40mm Automatic
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
Php 445,696
Verified Dealer
792
UK
Sinn 903 903.045 New Steel 41mm Automatic
TOP
Sinn 903 St B E
Php 165,348
Verified Dealer
75
DE
Festina Unworn Yellow gold 25mm Quartz
Festina Lady Gold Diamonds
Php 280,348
Verified Dealer
19
ES
TAG Heuer Formula 1 Calibre 6 WAZ2014.FT8024 New Automatic
TAG Heuer Formula 1 Automatic Calibre 6 Blue Dial Black Rubber...
Php 63,513
Verified Dealer
475
US
Ulysse Nardin Diver Chronometer U263-10.7M/92 New Steel 44mm Automatic
TOP
Ulysse Nardin Marine Dive
Php 357,586
Verified Dealer
62
ES
Breguet Classique 5178BR/29/9V6.D000 New Rose gold 38mm Automatic
TOP
Breguet Classique 38, new, official retail price: 26.700 CHF
Php 905,316
Verified Dealer
36
CH
Paul Picot Unworn Steel 42mm Automatic
TOP
Paul Picot Megarotor GMT Grand feu Enamel
Php 371,206
Verified Dealer
125
CH
Seiko Prospex SRP639K1 New Steel 45mm Automatic The Philippines, Manila
Seiko Prospex Men's "Yellow Fin" Baby Tuna Watch SRP639K1
Php 21,724
Verified Dealer
PH
Patek Philippe Perpetual Calendar 5320G-001 Unworn White gold 40mm
Patek Philippe - Grand Complications Perpetual Calendar
Php 3,366,702
Verified Dealer
116
SE
Breitling Superocean Héritage II Chronographe U13313121B1S1 New Gold/Steel 44mm Automatic
TOP
Breitling Superocean Heritage II Chronograph 44
Php 307,810
Verified Dealer
792
UK
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic
Rolex GMT-Master II EU 10/2019
Php 738,001
Verified Dealer
19
DE
Vacheron Constantin Patrimony 81180/000R-9283 New Rose gold Manual winding
Vacheron Constantin Patrimony 18K 5N Pink Gold Men's Watch...
Php 738,310
Verified Dealer
196
US
Rado R27654112 Unworn Ceramic Quartz
Rado DIASTAR
Php 31,468
Verified Dealer
 
IT
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding
Jacob & Co. Astronomia Sky Platinum
Php 34,530,508
Free shipping
Verified Dealer
24
US
Breguet GJ24BB8548DDC3 New White gold Automatic
TOP
Breguet Secret de la Reine, new, official retail price: 90.000...
Php 2,667,878
Verified Dealer
36
CH
Epos Oeuvre d'art 3429.199.20.55.25 New Steel 45mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3429
Php 119,577
Free shipping
EPOS Uhren
18
CH
Seiko Prospex SPB099J New Steel 44mm Automatic The Philippines, Manila
Seiko Zimbe LE Prospex Red Shogun Men's Titanium Watch SPB099J
Php 172,601
Verified Dealer
PH
Rolex Datejust 126231 Unworn Gold/Steel 36mm Automatic
Rolex - Datejust 36
Php 619,039
Verified Dealer
116
SE
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
Php 662,536
Verified Dealer
792
UK
Rolex Datejust 126300 Unworn Steel 41,00mm Automatic
Rolex Datejust 36 mm iced out
Php 1,553,356
Free shipping
Verified Dealer
5
DE
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
Rolex Submariner Date 16610LV Rare Serif B1 Bezel Rolex Service
Php 1,526,824
Free shipping
Verified Dealer
40
UK
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Rolex Sky-Dweller 42mm Black Dial Stainless Steel 326934
Php 922,887
Free shipping
Verified Dealer
7
US
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic
Rolex Sea-Dweller Deepsea 116660 With Stickers NOS 2014
Php 679,700
Free shipping
Verified Dealer
104
IT
Hublot Classic Fusion Ultra-Thin 545.OX.0180.LR New Rose gold 42mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin, official retail price:...
Php 894,634
Verified Dealer
36
CH
Epos Sportive 3438.131.20.15.30 New Steel 41mm Automatic
Straight from the manufacturer
Epos Sportive 3438
Php 44,627
Free shipping
EPOS Uhren
18
CH
Seiko Prospex SBDC077 New Steel 42.3mm Automatic The Philippines, Manila
Seiko Ultra RARE JDM Green Sea Special Edition 62MAS SBDC077
Php 70,979
Verified Dealer
PH
Rolex Lady-Datejust 178274 Unworn Gold/Steel 31mm Automatic
Rolex - Datejust 31
Php 499,575
Verified Dealer
116
SE
IWC Big Pilot IW501005 New Bronze 46.2mm Automatic
TOP
IWC Big Pilot’s Heritage
Php 583,581
Verified Dealer
792
UK
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44,00mm Automatic
Rolex Sea-Dweller Deepsea
Php 787,835
Free shipping
Verified Dealer
5
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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