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Jaquet-Droz Astrale J024038201 New Steel 43mm Automatic
Promoted
Jaquet-Droz Astrale
Grande Date Noir (Limited Edition of 88) (50% OFF)
Php649,139
+ Php3,611 for shipping
F.P.Journe Élégante New Titanium 40mm Quartz
Promoted
F.P.Journe Élégante
Elegante 40 mm Titanium Full set new
Php2,395,523
+ Php24,076 for shipping
Stowa New Steel 40mm Automatic
Promoted
Stowa
Fliegeruhr Klassik 40 mit Logo und Datum
Php75,236
+ Php3,551 for shipping
Bell & Ross BR 05 BR05A-BLU-SKST/SRB New Steel 40mm Automatic
Promoted
Bell & Ross BR 05
SKELETON BLUE Limited Edition - BR05A-BLU-SKST/SRB
Php329,920
+ Php7,099 for shipping
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Pepsi New Unworn January 2023 126710BLRO
Php1,197,762
Free shipping
Swatch Moonswatch SO33G100 Unworn Ceramic 42mm Quartz The Philippines, Bacoor
Swatch Moonswatch
SO33G100
Php18,711
Excl. shipping
Private Seller
NOMOS Club Automat 753.S2 New Steel 40mm Automatic
Promoted
NOMOS Club Automat
Navy Limited Edition 175 Years - 753.S2
Php198,564
+ Php5,959 for shipping
Rolex Daytona 116520 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
Cosmograph Daytona Custom Limited Edition by BV 35 Dlc - Pvd
Php2,163,615
+ Php23,474 for shipping
Audemars Piguet Code 11.59 15210BC.OO.A002KB.01 New White gold Automatic
Promoted
Audemars Piguet Code 11.59
BY SELFWINDING Ref. 15210BC.OO.A002KB.01
Php1,733,523
+ Php5,448 for shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
"Final Green Dial"
Php20,228,233
+ Php10,116 for shipping
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Promoted
Rolex Submariner Date
Limited Edition Diamond Emerald Bezel
Php1,016,593
+ Php51,161 for shipping
Patek Philippe Twenty~4 4910/1200A-011 New Steel 25.1mm Quartz
Promoted
Patek Philippe Twenty~4
Green Dial Diamond Bezel Quartz Steel 4910/1200A
Php935,497
+ Php8,200 for shipping
Parmigiani Fleurier Tonda PFH279-1062500-HA2121 Unworn Rose gold 40.2mm Automatic
Promoted
Parmigiani Fleurier Tonda
Moonbow Tourbillon - PFH279-1062500-HA2121
Php6,548,865
+ Php27,461 for shipping
Swatch Moonswatch SO33R100 Unworn Ceramic 42mm Quartz The Philippines, General Trias
Swatch Moonswatch
Mission to Mars
Php25,000
Excl. shipping
Private Seller
Invicta 32041 Unworn Steel 50mm Automatic The Philippines, Cebu City
Invicta
32041 Reserve Specialty Chaos Cruise Limited Edition Diamond
Php40,999
Excl. shipping
Private Seller
Pulsar 792405 Unworn Steel 40mm Quartz The Philippines, Bacong
Pulsar
Chronograph 100m
Php6,621
Excl. shipping
Private Seller
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php310,000
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch 310.32.42.50.02.001 New Steel 42mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch
Unworn New December 2022 Silver Snoopy Award 50th
Php1,354,253
Free shipping
Rolex Day-Date 40 228206 New Platinum 40mm Automatic
Promoted
Rolex Day-Date 40
Platinum Olive Green Bevelled Roman Dial Smooth Bezel
Php4,402,598
+ Php5,448 for shipping
Patek Philippe Chronograph 5070R Unworn Rose gold 42mm Manual winding
Promoted
Patek Philippe Chronograph
5070R-001 "Unworn & Oxidised"
Php4,349,795
+ Php10,116 for shipping
Rolex Lady-Datejust Pearlmaster 80315 Unworn Rose gold 29mm Automatic The Philippines, Taguig City
Rolex Lady-Datejust Pearlmaster
80315
Php1,443,012
Excl. shipping
Private Seller
NOMOS Club Automat 753.S3 New Steel 40mm Automatic
Promoted
NOMOS Club Automat
175 Years Olive Limited Edition - 753.S3
Php204,582
+ Php5,959 for shipping
Omega Seamaster Diver 300 M 210.30.42.20.10.001 Unworn Steel 42mm Automatic The Philippines, General Trias
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Php310,000
Excl. shipping
Private Seller
Maurice Lacroix ML1016 Unworn Aluminum 35mm Quartz The Philippines, Bacong
Maurice Lacroix
ML1016
Php12,640
Excl. shipping
Private Seller
Seiko Monster SRP315K1 Unworn Steel 42mm Automatic The Philippines, ANGELES CITY
Seiko Monster
2nd Gen Orange/Black Monster
Php22,563
Excl. shipping
Private Seller
Baume & Mercier Capeland M0A10094 Unworn Steel 44mm Automatic
Promoted
Baume & Mercier Capeland
Flyback Chronograph (Limited Edition)
Php294,926
Free shipping
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116508 Black Dial Unworn New March 2022
Php3,605,323
Free shipping
Rolex Sky-Dweller M326938 New Yellow gold 42mmmm Automatic
Promoted
Rolex Sky-Dweller
Yellow Gold - Champagne Dial - Oyster Bracelet 326938
Php2,861,689
+ Php5,448 for shipping
Seiko 7N21-8A00 Unworn Yellow gold 34mm Quartz The Philippines, Manila
Seiko
Nagano Olympics
Php27,516
Excl. shipping
Private Seller
Jacob & Co. Unworn Steel 47mm Automatic
Promoted
Jacob & Co.
Chronograph 47mm Stainless Steel Black Dial Automatic Mens AC-12
Php275,107
+ Php5,448 for shipping

Worry-Free Watch Purchases

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Girard Perregaux 1966 49555-11-431-BB60 New Steel 40mm Automatic
Promoted
Girard Perregaux 1966
49555-11-431-BB60
Php337,430
+ Php9,038 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
Php96,062
Free shipping
Patek Philippe Nautilus 5712G-001 New White gold 40mm Automatic
Promoted
Patek Philippe Nautilus
5712G-001
Php5,230,426
+ Php4,153 for shipping
Cvstos C00103.4125003 New Red gold 41mm Automatic
Promoted
Cvstos
Sealiner PS Bicolor 5N Red Gold 41mm Rainbow Snow Setting NEW Ref: C00103.4125003
Php3,401,884
+ Php6,019 for shipping
Montblanc 1858 MB125583 Unworn Bronze 42mm Automatic
Promoted
Montblanc 1858
Monopusher Chronograph (Limited Edition)
Php210,601
Free shipping
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Promoted
Rolex Day-Date 40
Unworn New March 2022 Black Dial
Php2,558,034
Free shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
White Rolesor Sky-Dweller Watch - White Index Dial - Jubilee Bracelet 326934
Php1,210,715
+ Php5,448 for shipping
Seiko 7N21-8A00 Unworn 34mm Quartz The Philippines, Manila
Seiko
Nagano Olympics White Dial
Php30,000
Excl. shipping
Private Seller
Oris Divers Sixty Five 73377204054-0782118 New Steel 42mm Automatic
Promoted
Oris Divers Sixty Five
73377204054-0782118 - Divers Sixty-Five - 73377204054-0782118
Php117,970
Free shipping
Citizen NJ0150-81Z New Steel 40mm Automatic
Promoted
Citizen
Automatic Classic Yellow Sichtboden Datum Zentralsekunde
Php16,793
+ Php1,204 for shipping
Maurice Lacroix Les Classiques Date LC1026-SS001-130-1 New Steel 33mm Quartz
Promoted
Maurice Lacroix Les Classiques Date
Damenuhr Lederband schwarz Datum LC1026-SS001-130-1 NEU OVP. Garantie
Php22,992
Free shipping
Longines L2.836.4.52.9 New Steel 43mm Automatic
Promoted
Longines
HiBeat 2022 Re-Edition UltraChron: NEW
Php187,997
+ Php6,026 for shipping
Cvstos F00103.4217001 New Titanium 42mm Automatic
Promoted
Cvstos
Metropolitan 42mm PS Titanium SQLT Green Limited 200Pcs NEW Retailer Ref: F00103.4217001
Php1,251,932
+ Php6,019 for shipping
Montblanc Heritage Spirit 116534 Unworn Steel 41mm Automatic
Promoted
Montblanc Heritage Spirit
Orbis Terrarum Asian UNICEF Limited Edition
Php237,747
Free shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks Full Stickers New Unworn November 2022 126610LV
Php1,143,591
Free shipping
Rolex Sky-Dweller 326238 New Yellow gold 42mm Automatic
Promoted
Rolex Sky-Dweller
Yellow Gold 42mm Champagne Dial Oysterflex 326238
Php2,531,494
+ Php5,448 for shipping
Seiko Scuba SKX009K-2 New Steel 42mm Automatic The Philippines, Manila
Seiko Scuba
Pepsi SKX Divers Men's Stainless Steel Strap Watch SKX009K2
Php21,958
Free shipping
Breguet GJ24BB8548DDC3 New White gold Automatic
Promoted
Breguet
"Secret de la Reine" white gold 595 diamonds folding clasp with 26 diamonds
Php3,314,042
Free shipping
Bulova 2ES6A005 New Steel 43.5mm Quartz
Promoted
Bulova
Accutron unlimited Reines Design und technische Exzellenz
Php216,680
+ Php1,204 for shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
Php53,749
Free shipping
Jaeger-LeCoultre Master Compressor Extreme World Chronograph 150.8.22 Unworn Steel 46mm Automatic
Promoted
Jaeger-LeCoultre Master Compressor Extreme World Chronograph
150.8.22
Php1,084,595
+ Php9,038 for shipping
Cvstos Challenge B00107.4112001 New Titanium 41mm Automatic
Promoted
Cvstos Challenge
Chrono Sprint Titanium 41mm Red Limited 30Pcs NEW Retailer Ref: B00107.4112001
Php1,397,589
+ Php6,019 for shipping
Poljot Moscow Classic Admiral Vostok 2416   2416-06431180 New Steel 44mm Automatic
Promoted
Poljot
Moscow Classic Admiral Vostok 2416 2416-06431180
Php19,802
+ Php1,204 for shipping
Zodiac Sea Wolf ZO3557 New Steel 42mm Automatic
Promoted
Zodiac Sea Wolf
Super Sea Wolf Pro-Diver GMT Automatic C.O.S.C.
Price on request
+ Php4,755 for shipping
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
42mm Stainless Steel White Index Dial (326934)
Php1,155,682
+ Php5,448 for shipping
Seiko 5 Sports SNZF15K New Steel 41mm Automatic The Philippines, Manila
Seiko 5 Sports
Pepsi Sea Urchin Automatic Men's Watch SNZF15K
Php13,703
Free shipping
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
Promoted
Rolex Lady-Datejust Pearlmaster
29 mm white gold 12 diamonds on bezel at hours
Php1,322,604
Free shipping
Seiko King SJE083J1 New Steel 38.1mm Automatic
Seiko King
Limited Edition
Php170,335
+ Php3,551 for shipping
Jacob & Co. BU210.80.AB.AA.BBRUA New Automatic
Jacob & Co.
Bugatti Chiron Tourbillon Sapphire Crystal Blue
Php66,207,928
+ Php24,076 for shipping
Zenith El Primero Chronomaster 03.1250.4009 Unworn Steel 43mm Automatic
Promoted
Zenith El Primero Chronomaster
Flyback
Php482,042
+ Php9,038 for shipping
Cvstos B00107.4102001 New Steel 45mm Automatic
Promoted
Cvstos
Challange III Chrono Black Steel 45mm Skeleton NEW Official Retailer Ref: B00107.4102001
Php1,153,824
+ Php6,019 for shipping
Poljot 3133/06331001 New Steel 47mm Manual winding
Promoted
Poljot
Moscow Classic Poljot Time 3133 Cosmonaut Gagarin watch
Php38,822
+ Php1,204 for shipping
Junghans Meister 027/3011.46 New Steel 40.4mm Automatic
Promoted
Junghans Meister
Worldtimer
Price on request
+ Php4,755 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.