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Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.02 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak 41mm Stainless Steel White Dial...
Php 1,307,040
Free shipping
Verified Dealer
219
US
Patek Philippe World Time 5230R New Rose gold 38.5mm Automatic
TOP
Patek Philippe World Time Rose Gold 5230R
Php 1,939,813
Free shipping
Verified Dealer
219
US
Bulgari Bulgari Bvlgari 102265 New Gold/Steel Automatic
TOP
Bulgari Bvlgari 102265
Php 232,573
Verified Dealer
15
HK
Rolex Datejust 126333 New Gold/Steel 41mm Automatic
TOP
Rolex Datejust 41 Oyster New 126333
Php 624,475
Free shipping
Verified Dealer
219
US
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
Php 1,284,131
Verified Dealer
30
CH
Rolex Yacht-Master 40 116655 New Rose gold 40mm Automatic
TOP
Rolex Yacht-Master 40 Everose Gold 116655 NEW
Php 1,140,755
Free shipping
Verified Dealer
16
US
Patek Philippe Aquanaut 5164R-001 Unworn Rose gold 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time 40MM Rose Gold Watch 5164R
Php 3,641,040
Free shipping
Verified Dealer
219
US
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
TOP
Rolex Day-Date Everose Choco Dial 228235 NEW IN STICKERS
Php 1,924,318
Verified Dealer
682
NL
Rolex Air King 116900 New Steel 40mm Automatic
TOP
Rolex Air-King - Limited Edition /35
Php 526,574
Verified Dealer
35
IT
Breitling Transocean Unitime Pilot MB0510U6/BC80/159 Unworn Steel 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime - watch on stock in...
Php 516,294
Verified Dealer
37
CH
Piaget Polo 7761 C 701 Unworn White gold 34mm Quartz
TOP
Piaget Polo with Mother of Pearl-Dial, White Gold
Php 628,988
Verified Dealer
19
CH
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
Php 301,572
Verified Dealer
749
UK
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
Php 169,455
Verified Dealer
71
DE
Rolex Lady-Datejust 179179 New White gold 26mm Manual winding
TOP
Rolex Lady-Datejust 26, new, closing down sale - o.p.: 24.900 CHF
Php 655,143
Verified Dealer
30
CH
Corum Romvlvs 02.0013 Unworn Gold/Steel 42mm Automatic
TOP
Corum Romulus Bicolor
Php 209,663
Verified Dealer
57
CH
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic
Rolex Submariner (No Date) LC100
Php 534,156
Free shipping
Verified Dealer
46
DE
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Daytona Black Dial NOS 116520
Php 1,490,628
Verified Dealer
682
NL
Rolex GMT-Master II 116710 New Steel 40mm Automatic
TOP
Rolex GMT-Master II - Limited Edition /10
Php 1,118,230
Verified Dealer
35
IT
Breitling Chronomat HB011112/BA51/744P Unworn Rose gold 44mm Automatic
TOP
Breitling Chronomat 01 - LIMITED EDITION / 200 pcs. - watch on...
Php 1,022,105
Verified Dealer
37
CH
IWC Da Vinci (submodel) Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
Php 471,741
Verified Dealer
19
CH
Breitling Superocean Héritage II Chronographe U13313121B1S1 New Gold/Steel 44mm Automatic
TOP
Breitling Superocean Heritage II Chronograph 44
Php 309,040
Verified Dealer
749
UK
Sinn 206.012 New Steel 43mm Automatic
TOP
Sinn 206 ARKTIS II
Php 200,474
Verified Dealer
71
DE
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin, closing down sale, o.p....
Php 786,182
Verified Dealer
30
CH
U-Boat U-1942 New Titanium 65mm Manual winding
TOP
U-Boat U-1942 Very Rare Limited Edition hand made
Php 1,407,337
Verified Dealer
79
NL
Rolex Submariner 6938284540773 New Steel 40mm Automatic
Rolex 2019 STICKERS Paper Rolex Submariner Hulk 116610 Green...
Php 803,518
Free shipping
Verified Dealer
304
US
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Daytona White APH Dial NOS 116520 IN STICKERS
Php 1,490,628
Verified Dealer
682
NL
Patek Philippe Aquanaut 5167A New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut - Limited Edition /10
Php 2,307,458
Verified Dealer
35
IT
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000
Php 29,583
Verified Dealer
122
ES
Cvstos Cvstos Tsarine New Steel 49mm Quartz
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
Php 959,287
Free shipping
Verified Dealer
325
LV
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
Php 665,182
Verified Dealer
749
UK
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Php 140,734
Verified Dealer
71
DE
Breguet Classique 5140BA/29/9W6 New Yellow gold 40mm Automatic
TOP
Breguet Classique 40, new, closing down sale - off. pr.:...
Php 576,520
Verified Dealer
30
CH
Porsche Design Chronotimer 4046901830908 New Titanium 42mm Automatic
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
Php 284,340
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
TAG Heuer Monaco CAW211Z.FC6470 Unworn Steel 39mm Automatic
TAG Heuer Monaco 2009-2019 CAW211Z.FC6470 One of 169
Php 487,685
Private Seller
 
DE
Rolex Day-Date 36 18238 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold 18238 N.O.S. Fossil / Jurassic Park...
Php 1,981,760
Verified Dealer
682
NL
Audemars Piguet Royal Oak Chronograph 26331ST New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak - Blue Dial - Black dlc - Limited...
Php 1,946,548
Verified Dealer
35
IT
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
Php 84,727
Verified Dealer
122
ES
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
Php 206,792
Free shipping
Verified Dealer
325
LV
IWC Portuguese Hand-Wound IW510212 New Steel 43.2mm Manual winding
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
Php 528,469
Verified Dealer
749
UK
Police PL15712JSG.06M New Steel 44mm Quartz
Police PL15712JSG.06M Raglan Herren 44mm 3ATM
Php 10,971
Verified Dealer
6404
DE
Breguet Classique 7337bb/1e/9v6 New White gold 39mm Automatic
TOP
Breguet Classique 39, new, closing down sale - off. pr.:...
Php 1,153,092
Verified Dealer
30
CH
Porsche Design 1919 4046901979133 New Titanium 42,00mm Automatic
Straight from the manufacturer
Porsche Design 1919 Globetimer UTC Titanium & Black
Php 341,782
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Seiko SRPD46K1 New Steel 45mm Automatic The Philippines, Manila
Seiko Gold Ring Black Series Ninja Turtle Watch SRPD46K1
Php 24,844
Verified Dealer
PH
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
Php 370,503
Verified Dealer
54
ES
Seiko Prospex SNR035J1 New Titanium 44.8mm Automatic
TOP
Seiko Men's SNR035J1 Prospex GMT LX Line Titanium
Php 257,859
Verified Dealer
1499
DE
Tissot Touch T075.220.11.106.00 New Steel 39,5mm Quartz
TOP
Tissot Touch Solar Mother Diamond
Php 43,599
Verified Dealer
122
ES
Bruno Söhnle Rondo 17-13192-261 New 33mm Quartz
Bruno Söhnle Rondo
Php 38,174
Verified Dealer
RU
Jaeger-LeCoultre Master Chronograph Q1538420 or 1538420 New Steel 40mm Automatic
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
Php 447,476
Verified Dealer
749
UK
Seiko Presage SPB093J1 New Steel 41mm Automatic
Seiko Presage
Php 86,080
Free shipping
Verified Dealer
1050
SE
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chrono., new, closing down sale - o.p.:...
Php 1,205,508
Verified Dealer
30
CH
Porsche Design 1919 4046901992194 New Titanium 42,00mm Automatic
Straight from the manufacturer
Porsche Design 1919 Globetimer UTC Gold Edition
Php 1,694,548
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Seiko Marinemaster SLA025J1 New Steel 44.8mm Automatic The Philippines, Manila
Seiko Limited Edition 1968 High Beat Marinemaster Watch SLA025J1
Php 311,148
Verified Dealer
PH
Oris Divers Sixty Five 01 733 7720 4055-07 5 21 45 New Steel 42 mmmm Automatic
TOP
Oris Divers Sixty Five
Php 74,101
Verified Dealer
54
ES
Paul Picot Unworn Steel 42mm Automatic
TOP
Paul Picot Megarotor GMT Grand feu Enamel
Php 364,289
Verified Dealer
118
CH
Harry Winston Premier PRNQMP36WW001 New White gold 36mm Quartz
Harry Winston Premier
Php 1,052,893
Verified Dealer
134
AE
Audemars Piguet Royal Oak Chronograph 26325TS.OO.D005CR.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chrono 41mm 26325TS.OO.D005CR.01 leo...
Php 1,490,628
Free shipping
Verified Dealer
135
FR
Montblanc 1858 117840 New Bronze 42mm Automatic
TOP
Montblanc 1858 Geosphere Limited Edition
Php 271,128
Verified Dealer
749
UK
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding
Jacob & Co. Astronomia Sky Platinum
Php 34,543,192
Free shipping
Verified Dealer
16
US
Chaumet Liens W23871-02A New Rose gold 33mm Automatic
TOP
Chaumet Liens 33, new, closing down sale, official price:...
Php 419,273
Verified Dealer
30
CH
Porsche Design 1919 4046901809379 New Titanium 42mm Automatic
Straight from the manufacturer
Porsche Design 1919 Chronotimer Flyback Brown & Leather
Php 341,782
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
59
DE
Seiko SLA031J1 New Titanium 53.5mm Automatic The Philippines, Manila
Seiko Gundam Mobile Suit Zeon MS-06S Char's Zaku II Watch...
Php 248,389
Verified Dealer
PH
Ulysse Nardin Diver Chronometer U263-10.7M/92 New Steel 44mm Automatic
TOP
Ulysse Nardin Marine Dive
Php 359,014
Verified Dealer
54
ES
IWC Pilot Chronograph Top Gun IW389101 New Ceramic 44.5mm Automatic
IWC Pilot's Watch Chronograph Top Gun
Php 490,557
Verified Dealer
160
DE
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo 11 50th Anniversary - NEW
Php 637,907
Verified Dealer
9
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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