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Patek Philippe Perpetual Calendar Chronograph 5270P-001 Unworn Platinum 41mm Manual winding
TOP
Patek Philippe Grand Complications Platinum Salmon Dial Watch...
Php 8,988,103
Free shipping
Professional dealer
361
US
Audemars Piguet Royal Oak Lady 15451ST.ZZ.1256ST.03 Unworn Steel 37mm Automatic
TOP
Audemars Piguet Royal Oak Lady 37mm Stainless Steel & Diamonds
Php 2,176,948
Free shipping
Professional dealer
505
US
Breguet Classique 5287BB/92/9ZU New White gold 42.5mm Manual winding
TOP
Breguet Classique Chronograph - NEW
Php 1,570,310
Professional dealer
14
AE
Audemars Piguet Royal Oak Offshore Chronograph 26401PO.00.A018CR.01 Unworn Platinum 44mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph 44mm Platinum...
Php 3,106,172
Free shipping
Professional dealer
505
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Grandes Complications Tourbillon, 5-days power-reserve...
Php 3,929,201
Professional dealer
58
CH
Jaeger-LeCoultre Atmos New
TOP
Jaeger-LeCoultre ATMOS MOON DESIGNER 568 BY MARC NEWSON
Php 1,755,317
Professional dealer
129
CH
Girard Perregaux 99290-52-951-BA6A Unworn
TOP
Girard Perregaux Planetarium Tr-Axial Tourbillon
Price on request
Professional dealer
55
US
Swatch Unworn Plastic Quartz The Philippines, San Juan City
Swatch x bape limited edition
Php 13,000
Private Seller
PH
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
Php 346,303

Sold by Chrono24

DE
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
Php 53,493
Professional dealer
156
HU
Patek Philippe Nautilus 7118/1200A-011 Unworn Steel 35.2mm Automatic
TOP
Patek Philippe Nautilus Ladies 7118/1200A-011
Php 3,772,444
Professional dealer
662
DE
Glashütte Original Pavonina 03-01-06-12-02 Unworn Steel 31mm Quartz
TOP
Glashütte Original Pavonina
Php 226,109
Professional dealer
258
CZ
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
Php 328,269
Professional dealer
850
US
Breguet Héritage 5400BB/12/9V6 New White gold 42mm Automatic
TOP
Breguet Héritage Chronograph, new, white gold, hand-guilloched...
Php 1,516,448
Professional dealer
58
CH
Girard Perregaux Laureato 80189D52A132-CB6A New Rose gold 34mm Quartz
TOP
Girard Perregaux Laureato rose gold new full set
Php 595,023
Professional dealer
129
CH
Certina C037.407.17.280.10 New Steel 43mm Automatic
TOP
Certina DS Super PH500M
Php 45,222
Professional dealer
516
DE
Rolex Sky-Dweller 326135 Unworn Rose gold 42mm Automatic The Philippines, Metro Manila
Rolex Sky-Dweller
Php 1,828,588
Private Seller
PH
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
Php 953,226

Sold by Chrono24

DE
Jaeger-LeCoultre Reverso (submodel) Q3002420 New Rose gold Manual winding
TOP
Jaeger-LeCoultre Reverso Septantieme Limited
Php 1,546,289
Professional dealer
121
CH
Rolex Lady-Datejust 179173 Unworn Gold/Steel 26mm Automatic
TOP
Rolex Datejust 26 Edelstahl Gelbgold 179173 Champagner Diamant
Php 507,554
Professional dealer
662
DE
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
Php 523,561
Free shipping
Professional dealer
5629
IT
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
Php 512,719
Professional dealer
850
US
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, chronograph, blue sapphire cabochon crown,...
Php 702,612
Professional dealer
58
CH
Seiko Unworn The Philippines, mandaue
Seiko Alba super Mario bros
Php 9,920
Private Seller
PH
Casio Baby-G Unworn The Philippines, mandaue
Casio Baby-G Casio baby-g Pikachu limited edition pokemon
Php 9,422
Private Seller
PH
Casio G-Shock Unworn The Philippines, mandaue
Casio G-Shock Casio g shock Dragonball z dragon ball z limited ed
Php 19,999
Private Seller
PH
Rolex Datejust 126334 Unworn Gold/Steel 41mm Automatic
Rolex Datejust 41 Stahl / Weissgold Automatik Herrenuhr Ref....
Php 671,186

Sold by Chrono24

DE
Girard Perregaux WW.TC 49800 New Rose gold 43mm Automatic
TOP
Girard Perregaux Ww.tc world time chronograph
Php 654,525
Professional dealer
129
CH
Omega Seamaster Aqua Terra 231.55.39.21.55.001 Unworn Rose gold 38.5mm Automatic
TOP
Omega Seamaster
Php 1,085,115
Professional dealer
121
CH
Rolex GMT-Master II 116713LN New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Black Men's Watch 116713LN-0001
Php 897,071
Free shipping
Professional dealer
616
US
Ulysse Nardin Diver Black Sea U263-92-3C/92 New Steel 45,8mm Automatic
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
Php 351,063
Professional dealer
106
ES
Breguet Classique 8788BR/29/986 DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, new, moon phase, power-reserve indicator, ...
Php 1,028,146
Professional dealer
58
CH
Tudor North Flag 91210N-0002 New Steel 40mm Automatic
TOP
Tudor North Flag 40mm black dial 91210N new unworn 2021
Php 223,134
Free shipping
Professional dealer
240
FR
Vacheron Constantin Overseas Dual Time 7900V/110A-B333 New Steel 41mm Automatic
TOP
Vacheron Constantin Overseas Dual Time
Php 1,600,611
Professional dealer
930
DE
Poljot Moscow Nights 2427.1540961 New Steel 43mm Automatic
TOP
Poljot Moscow Nights Automatic
Php 29,692
Professional dealer
165
DE
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic
Rolex Submariner Automatik Edelstahl Herrenuhr Oyster Ref....
Php 855,048

Sold by Chrono24

DE
F.P.Journe New Titanium Quartz
TOP
F.P.Journe ÉLÉGANTE 40 MM TITANE AVEC INSERTS
Php 1,963,575
Professional dealer
129
CH
Breitling AB04203J/BD29 Unworn Steel 44mm Automatic
TOP
Breitling Chronomat 44
Php 271,279
Professional dealer
121
CH
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
Php 946,086
Free shipping
Professional dealer
655
LV
Corum Admiral's Cup Legend 42 395.101.22.F373.WB12 New Steel 42 mmmm Automatic
TOP
Corum Admiral Legend 42
Php 193,382
Professional dealer
106
ES
Corum 286.253.55/0001 BN68 New Rose gold 38mm Manual winding
TOP
Corum Vintage Charge d'affairs, new, alarm, manual wind...
Php 433,775
Professional dealer
58
CH
IWC Pilot Chronograph IW388004 New Ceramic 46mm Automatic
TOP
IWC Pilot Chronograph limited 46mm IW388004 The Last Flight...
Php 553,371
Free shipping
Professional dealer
240
FR
Chopard Happy Diamonds 205904-0001 Unworn Yellow gold Quartz
TOP
Chopard Happy Diamonds /Chopard Service/Rare Reference/Service...
Php 379,736
Professional dealer
11
CH
Hanhart Primus 740.270-3320 New Steel 44mm Automatic
TOP
Hanhart PRIMUS Pilot Steel Blue
Php 151,136
Professional dealer
165
DE
Omega Speedmaster Professional Moonwatch 311.30.40.30.01.001 Unworn Steel 39.5mm Manual winding
Omega Speedmaster Moonwatch ''Ed White'' Chronograph 311.30.40...
Php 1,032,959

Sold by Chrono24

DE
Epos Oeuvre d'art 3435.313.24.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
Php 121,325
Free shipping
EPOS Uhren
38
CH
Chopard L.U.C 161934-5001 New Rose gold 40mm Automatic
TOP
Chopard L.U.C.
Php 759,580
Professional dealer
121
CH
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole, Full Set
Php 515,430
Professional dealer
69
CH
Ulysse Nardin Dual Time U223-22/391 New Steel 37mm Automatic
TOP
Ulysse Nardin Dual Time Lady
Php 229,084
Professional dealer
106
ES
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples, new, blue mother-of-pearl dial, blue...
Php 678,197
Professional dealer
58
CH
Seiko 5 Sports SNZF17K1 New Steel 41mm Automatic The Philippines, Manila
Seiko 5 Sports Black Sea Urchin SNZF17K1
Php 11,416
Free shipping
Professional dealer
308
PH
Mido Multifort Chronograph M0404273604200 New Steel 42mm Automatic
TOP
Mido Automatik Chronograph, Multifort | M0404273604200
Php 116,029
Professional dealer
673
DE
Montblanc Timewalker 116101 New Steel 43mm Automatic
TOP
Montblanc Timewalker UTC Chronograph
Php 229,381
Professional dealer
2016
ES
Omega Speedmaster 522.30.42.30.03.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Tokyo 2020 Handaufzug Limitiert 522.30.42.30...
Php 481,373

Sold by Chrono24

DE
Epos Sportive 3438.131.20.15.30 New Steel 41mm Automatic
Straight from the manufacturer
Epos Sportive 3438
Php 47,542
Free shipping
EPOS Uhren
38
CH
Girard Perregaux Vintage 1945 90275-52-111-BA6A Unworn Rose gold 36mm Automatic
TOP
Girard Perregaux Vintage 1945 XXL Perpetual Calendar Equation...
Php 1,323,840
Professional dealer
30
CH
Oris Big Crown Pointer Date 01 754 7741 3185-SET New Bronze 40mm Automatic
TOP
Oris Blu Limited Edition for Italy Big Crown
Price on request
Professional dealer
481
IT
Heuer 1163V Unworn Steel Automatic
TOP
Heuer Autavia 1163V N.O.S.
Php 357,014
Professional dealer
150
IT
Breguet Classique 5287BR/92/9ZU New Rose gold 43mm Manual winding
TOP
Breguet Classique Chronograph, double seconds totalizer,...
Php 1,600,544
Professional dealer
58
CH
Seiko 5 Sports SNZF15K New Steel 41mm Automatic The Philippines, Manila
Seiko 5 Sports Pepsi Sea Urchin Automatic Men's Watch SNZF15K
Php 8,923
Free shipping
Professional dealer
308
PH
Poljot 3340.T16 New Steel 43mm Manual winding
TOP
Poljot Tourbillon-Power Reserve – limited edition 3340 T16
Php 165,119
Professional dealer
165
DE
Universal Genève Compax 882.424/3970 New Steel 40mm Manual winding
TOP
Universal Genève Aero-compax Chronograph 24H
Php 154,706
Professional dealer
2016
ES
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic
Omega Seamaster Diver 300M 007 Edition Co-Axial Ref 210.92.42....
Php 468,878

Sold by Chrono24

DE
Epos Oeuvre d'art 3435.313.20.25.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
Php 116,565
Free shipping
EPOS Uhren
38
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.